Marketing and Communications Specialist II

University Of Florida; Gainesville (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

University of Florida is seeking a Marketing and Communications Specialist II on the Main Campus in Gainesville, FL. The role leads content creation, branding, and media relations for the Institute and its programs, coordinating with external partners to publish press releases and materials.

The position requires a Bachelor's degree with four years of relevant experience (or an Associate's with six years) and experience with WordPress, MailChimp, Adobe Suite, and social media management.

Qualifications

• Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.
• Strong creative leadership with ability to translate ideas into concrete outcomes.
• Experience supervising marketing/communication professionals and students.
• Experience with external marketing agencies and AP style guidelines.
• Knowledge of university policies and procedures.
• Experience with WordPress, MailChimp, Adobe Suite, and social media tools.

Responsibilities

• Leads, plans, and produces content, media materials, and publications for the Institute and its programs.
• Writes press releases, newsletters, and interview-based articles.
• Coordinates with external partners and media outlets for publication and distribution of communications.
• Plans and oversees branding, marketing efforts, conferences, and campaigns.
• Develops and executes social media, public relations, and analytics strategies.
• Supports events and print materials, and manages website content and design.
• Collaborates with UF stakeholders to align branding with university standards.

Skills

Creative leadership

Staff supervision

Interpersonalskills

Written communication

Team collaboration

Multicultural environment

Education

Bachelor's degree

Associate's degree

Tools

WordPress

MailChimp

Adobe Suite

Notebook LM

Cvent

Hootsuite

Adobe Podcast

iMovie

Job description

Marketing and Communications Specialist II

Job no: 541453

Work type: Staff Full-Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support

Department: 19050500 - EG-SEMICONDUCTORS

Classification Title:

Marketing and Communications Specialist II

Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.

Job Description:

Content Creation and Management:

• Leads, plans, and produces the content, media development, and publication of print materials, images, videos, podcasts, digital media or other creative content for the Institute and its programs.
• Writes press releases, newsletter articles, and interview-based articles.
• Works with College MARCOM as liaison with multiple external partners and media outlets to coordinate timely publication and distribution of press releases and other official communications. Designs publications, brochures, flyers, newsletters, and other materials in various formats.
• Provides photography support for Institute events.
• Provides support to other FSI stakeholders for print materials and other communications/marketing requests.

Branding and Marketing:

• Plans and executes FSI branding and marketing efforts in line with Institute objectives.
• Serves as the marketing lead for the Etch Talent Network platform, coordinating strategy, content, and campaigns in partnership with the third-party vendor to ensure effective promotion, engagement, and alignment with Institute objectives.
• Plans and oversees marketing at conferences, coordinating promotional materials, messaging, logistics, and collaboration with external partners to ensure consistent branding and audience engagement.
• Develops branding and marketing strategies, collaborating with internal marketing and communication professionals and/or external marketing firms.
• Develops and leads trade shows, technical conference exhibits, and recruiting events, and collaborates with appropriate staff to market and promote FSI.
• Enhances online content and marketing analytics, considering SEO and Google Analytics.
• Coordinates with HWCOE Marketing and Communications team to ensure that branding and messaging align with University standards.

Social Media and Public Relations:

• Oversees the creation, editing, interviewing, marketing, and success of the institute’s social media platforms, which may include short posts, image reels, videos, podcasts or other content.
• Manages the Department’s social media presence and analyzes/interprets trends and audience data.
• Organizes and develops targeted social campaigns for topics or events.
• Coordinates with external marketing agency(ies) to plan, create, and run social media advertising campaigns to promote Institute events, programs, and initiatives.
• Establishes information and public relations campaigns to facilitate information dissemination across UF and nationally.
• Tracks, analyzes, reports, and communicates project outcomes to various stakeholders.
• Interfaces with a broad array of FSI stakeholders (industry, workforce development professionals, university personnel, government officials) to understand and respond to marketing and communication needs.

Communications Strategy:

• Assists the Institute Director and other senior marketing staff to develop marketing and communication strategies and campaigns.
• Analyzes data to inform and contribute to the optimization and coordination of communication strategies across multiple platforms and audiences.

Other Assigned Duties:

• Assists with the Institute events.
• Performs other administrative duties as assigned by the institute director and higher authorities.
• Attends staff and one-on-one supervision meetings to communicate with colleagues and supervisors.
• Participates in department(s), college, and university-wide committees and other joint ventures to advance the student experience.

Salary is commensurate based on education and experience

Required Qualifications:

Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.

Preferred:

• Strong creative leader with the ability to bring abstract thoughts/ideas to fruition while maintaining a perspective on the intention of the strategic objectives.
• Experience supervising marketing/communication professionals and students.
• Experience working with/managing external marketing agencies.
• Understands and follows Associated Press Style Guidelines.
• Knowledge of university policies and procedures.
• Experience with WordPress
• Experience with MailChimp
• Experience with the Adobe Suite
• Experience with Google’s Notebook LM
• Experience with Cvent
• Experience with Hootsuite
• Experience with Adobe Podcast
• Experience with iMovie
• Experience in social media, graphic design, newsletter development, and press releases.
• Demonstrated knowledge of website management and design.
• Strong commitment to client satisfaction, excellent interpersonal skills, and the ability to work in a multi-cultural environment.
• Excellent attention to detail and strong organizational skills.
• Excellent oral and written communication skills.
• Ability to meet tight deadlines and generate high quality outputs while balancing multiple responsibilities.
• Ability to work well in a team environment, be flexible and accountable, manage conflicting responsibilities, prioritize tasks, and consistently meet deadlines.
• Self-motivated and capable of working independently.

Special Instructions to Applicants:

In order to be considered for this position, you must upload a cover letter and resume with application.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

This is a time-limited position. Time limited positions are based on circumstances, such as funding sources, which control the length of time for which the position is available.

Health Assessment Required:

Health Assessment Required: No

Advertised: 23 Sep 2026 Eastern Daylight Time

Applications close: 07 Oct 2026 Eastern Daylight Time

• Communications/Public Relations/Marketing 1

The University of Florida is an Equal Employment Opportunity Employer.