Brand Content Manager

MUTHA®; New York (NY); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Health and dental insurance

Employee Participation Pool (EPP)

PTO/paid holidays

Job summary

MUTHA is seeking a Brand Content Manager who thinks like a designer and produces content with a strategic sensibility across social, ecommerce, and retail assets. You’ll shape MUTHA’s visual output for campaigns, organic posts and product launches while ensuring a premium look and on-brand feel.

You’ll lead end-to-end production, coordinate shoots and manage vendors, all while staying ahead of beauty and internet culture trends.

Qualifications

• 2-4 years of experience in content production, brand marketing or a creative role.
• Proficiency in Adobe Creative Suite and/or Canva, CapCut or Figma.
• Experience with AI creative tools such as Adobe Firefly, Midjourney, Runway, ChatGPT or similar.
• Experience coordinating shoots and managing creative vendors.
• Strong written communication skills and understanding of brand voice.
• Beauty, luxury or lifestyle brand experience preferred.

Responsibilities

• Plan and produce visual content across Instagram, TikTok, MUTHA.com and retailers.
• Lead shoots from concept to delivery, briefs, mood boards and shot lists.
• Coordinate editing, retouching and resizing, and maintain an organized digital asset library.
• Stay informed on beauty, luxury and internet culture to inform briefs and calendars.
• Source, brief and manage freelance photographers, designers and production partners.
• Collaborate with marketing, sales, product and PR to support launches and campaigns.

Skills

Content production

Graphic design

Brand marketing

Social media literacy

Creative collaboration

Organization

AI tooling

Tools

Adobe Creative Suite

Canva

CapCut

Figma

Runway

ChatGPT

Job description

The brands that win aren't the ones producing the most content. They're the ones that have built a consistent point of view, understand the platforms they're on, and have the creative systems to back it up.

MUTHA is looking for a Brand Content Manager who thinks like a designer, creates like a content producer, and understands the social landscape like a strategist. Someone who obsesses over why certain content lands, why certain creators resonate, and what separates a brand people scroll past from one they trust.

This is a hands-on role at the intersection of brand, design, and production. You'll help shape MUTHA's visual output across campaign shoots, organic social, ecommerce, retailer assets and product launches, while keeping a sharp eye on where beauty, culture and content are heading.

You're not here to manage social media day-to-day. You're here to make sure everything MUTHA puts into the world looks, feels and lands like MUTHA.

What You’ll Do

Content Production

Own the planning and production of visual content across Instagram, TikTok, MUTHA.com, retailer sites and emerging platforms. Build content calendars tied to launches, campaigns and brand priorities. Create static, video and short-form assets that are consistently on-brand and built to perform.

Shoot Production

Lead content and campaign shoots from concept to delivery, developing briefs, mood boards and shot lists; coordinating photographers, talent, stylists and vendors; and managing logistics through post-production.

Graphic Design & Asset Creation

Work with external designers, agencies and creative tools to produce marketing assets across digital and print, including social graphics, email visuals, retailer materials, campaign assets and website imagery. Coordinate editing, retouching and resizing, and maintain an organized digital asset library.

Brand & Platform Intelligence

Stay deeply informed on beauty, luxury and internet culture: what brands are doing, what's resonating on each platform and what's coming next. Bring that intelligence into briefs, calendars and creative decisions.

Creative Vendor Management

Know when to build internally and when to bring in specialists. Source, brief and manage freelance photographers, designers, agencies and production partners while owning the quality and consistency of the final work.

Cross-Functional Support

Partner with marketing, sales, product and PR to support launches, retailer programs, events and campaigns. You'll be the person who helps make the work happen, on time and on brand.

Who You Are

• You obsess over why content works: the hook, format, timing and feeling.
• You have a genuine eye for premium and luxury creative.
• You think in systems and look for smarter ways to produce great work.
• You're fluent in social and internet culture and understand the creator ecosystem.
• You have strong visual design instincts and hands-on creative skills.
• You're self-directed, highly organized and accountable.
• You move quickly without cutting corners and are comfortable using AI tools to work smarter.

Qualifications

• 2-4 years of experience in content production, brand marketing or a creative role.
• Proficiency in Adobe Creative Suite and/or Canva, CapCut or Figma.
• Experience with AI creative tools such as Adobe Firefly, Midjourney, Runway, ChatGPT or similar.
• Experience coordinating shoots and managing creative vendors.
• Strong written communication skills and understanding of brand voice.
• Beauty, luxury or lifestyle brand experience preferred.

Compensation & Benefits

The anticipated base salary range for this position is $75,000–$100,000 annually, depending on experience, skills and qualifications.

Benefits

• Health and dental insurance
• Eligibility for MUTHA's Employee Participation Pool (EPP), designed to reward employees for contributing to the company's long-term growth and success.
• PTO/paid holidays