Brand Content Lead for Luxury Beauty

MUTHA®; New York (NY); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Health and dental insurance

Employee Participation Pool (EPP)

PTO/paid holidays

Job summary

MUTHA is seeking a Brand Content Manager who thinks like a designer and produces content with a strategic sensibility across social, ecommerce, and retail assets. You’ll shape MUTHA’s visual output for campaigns, organic posts and product launches while ensuring a premium look and on-brand feel.

You’ll lead end-to-end production, coordinate shoots and manage vendors, all while staying ahead of beauty and internet culture trends.

Qualifications

• 2-4 years of experience in content production, brand marketing or a creative role.
• Proficiency in Adobe Creative Suite and/or Canva, CapCut or Figma.
• Experience with AI creative tools such as Adobe Firefly, Midjourney, Runway, ChatGPT or similar.
• Experience coordinating shoots and managing creative vendors.
• Strong written communication skills and understanding of brand voice.
• Beauty, luxury or lifestyle brand experience preferred.

Responsibilities

• Plan and produce visual content across Instagram, TikTok, MUTHA.com and retailers.
• Lead shoots from concept to delivery, briefs, mood boards and shot lists.
• Coordinate editing, retouching and resizing, and maintain an organized digital asset library.
• Stay informed on beauty, luxury and internet culture to inform briefs and calendars.
• Source, brief and manage freelance photographers, designers and production partners.
• Collaborate with marketing, sales, product and PR to support launches and campaigns.

Skills

Content production

Graphic design

Brand marketing

Social media literacy

Creative collaboration

Organization

AI tooling

Tools

Adobe Creative Suite

Canva

CapCut

Figma

Runway

ChatGPT

Job description

MUTHA is seeking a Brand Content Manager who thinks like a designer and produces content with a strategic sensibility across social, ecommerce, and retail assets. You’ll shape MUTHA’s visual output for campaigns, organic posts and product launches while ensuring a premium look and on-brand feel.

You’ll lead end-to-end production, coordinate shoots and manage vendors, all while staying ahead of beauty and internet culture trends.