Social Media & Content Lead

Central Employment; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity package

Direct access to founders

Autonomy

High-growth environment

Job summary

Central Employment seeks a Social Media & Content Lead to own and scale its brand across LinkedIn, X, YouTube, and emerging channels. You will shape storytelling from ideation to publishing, driving engagement and performance alongside the founders.

The role demands exceptional writing, social-media fluency, and a keen interest in AI/technology. Expect a hands-on operator who thrives in fast-moving environments with direct founder access.

Qualifications

• 3–7+ years of experience in social media, content creation, or digital marketing.
• Startup experience, ideally SaaS or high-growth tech.
• Exceptional writing and storytelling ability.
• Strong understanding of LinkedIn, X, YouTube and modern social platforms.

Responsibilities

• Own and grow the company’s presence across LinkedIn, X, YouTube, and other channels.
• Create compelling content that simplifies complex technology.
• Develop content calendars and campaigns aligned with business goals.
• Partner with founders on thought leadership initiatives.
• Edit and publish short-form video content including YouTube Shorts.
• Monitor engagement and conversations; adjust strategy accordingly.
• Analyze content performance and optimize for growth.
• Research competitors, trends, and opportunities.
• Support paid social initiatives and launch campaigns.
• Experiment with new formats and storytelling approaches.

Skills

Social media strategy

Content creation

Writing ability

Analytics & performance

Startup/dynamic environment

Tools

Figma

Job description

We're supporting a rapidly growing venture-backed AI company looking to hire a Social Media & Content Lead to own and scale its brand presence across LinkedIn, X, YouTube, and emerging social channels.

This is a highly visible opportunity to shape how one of the most exciting companies in AI communicates with customers, prospects, and industry leaders.

You'll work closely with founders and marketing leadership, owning the content lifecycle from idea generation and storytelling to publishing, engagement, and performance analysis.

We're looking for someone who combines exceptional writing ability, strong content instincts, social media expertise, and a genuine interest in technology and AI.

What You'll Be Doing

• Own and grow the company's presence across LinkedIn, X, YouTube, and other relevant channels
• Create compelling content that simplifies complex technology and industry topics
• Develop content calendars and social campaigns aligned with business goals
• Partner with founders and leadership on thought leadership initiatives
• Edit and publish short-form video content including YouTube Shorts
• Monitor community engagement, comments, and conversations
• Analyse content performance and optimise for growth and engagement
• Research competitors, industry trends, and emerging opportunities
• Support paid social initiatives and campaign launches
• Experiment with new content formats, hooks, and storytelling approaches

Ideal Background

We're interested in speaking with candidates who have:

• 3-7+ years of experience in social media, content creation, content marketing, or digital marketing
• Previous startup experience, ideally within SaaS, AI, or high-growth technology businesses
• Exceptional writing and storytelling ability
• A strong understanding of what performs across LinkedIn, X, YouTube, and modern social platforms
• Experience creating short-form video content
• Strong creative instincts balanced with a performance-driven mindset
• Ability to thrive in fast-moving, ambiguous environments

Nice to Have

• B2B SaaS experience
• AI or emerging technology experience
• Founder-led content experience
• Experience supporting thought leadership campaigns
• Understanding of analytics and content attribution
• Experience scaling audiences from the ground up

Experience with some of the following is highly desirable:

Content & Design

• Figma

Social Platforms

• LinkedIn
• X (Twitter)
• YouTube
• YouTube Shorts

AI & Productivity

• ChatGPT
• AI-assisted content tools

Analytics

• Native social analytics
• Audience growth tracking

Who Thrives In This Role?

• Loves creating content rather than managing agencies
• Enjoys moving quickly and testing ideas
• Has strong opinions on social media and audience building
• Can balance creativity with commercial impact
• Wants direct access to founders and leadership
• Enjoys building rather than maintaining

The business is looking for a hands-on operator, not someone who wants multiple layers of approval or a highly structured corporate environment.

• Competitive equity package
• Opportunity to work directly alongside founders
• Significant ownership and autonomy
• High-growth environment with substantial career upside