Brand Communications Leader — PR Strategy & Storytelling

Starbucks; Seattle (WA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with employer match

Tuition assistance

Paid time off

Job summary

Starbucks is seeking a brand communications manager to lead external communications and public relations for seasonal campaigns, from holidays to product launches. You will craft narratives, develop press materials, and secure earned media while coordinating across marketing, product, social, and internal teams.

The role emphasizes storytelling, consumer brand PR, and building media relationships in a fast-paced environment.

Qualifications

• Well-rounded background in external communications and public relations, storyteller, strategist, and media-relations expert.
• Experience in consumer or brand PR, preferably global or agency setting, with strong earned media results.
• Proven ability to build relationships with journalists and influencers while managing multiple priorities.

Responsibilities

• Develop and lead integrated PR plans to elevate customer experience through storytelling and earned media.
• Create press materials, media briefings, and messaging to drive coverage and engagement.
• Collaborate with marketing, product, social, and internal teams to deliver go-to-market PR campaigns.
• Identify and secure meaningful earned media opportunities with journalists and influencers.

Skills

Public relations

Storytelling

Media relations

Strategic planning

Collaboration

Education

Bachelor's degree

Job description

Starbucks is seeking a brand communications manager to lead external communications and public relations for seasonal campaigns, from holidays to product launches. You will craft narratives, develop press materials, and secure earned media while coordinating across marketing, product, social, and internal teams.

The role emphasizes storytelling, consumer brand PR, and building media relationships in a fast-paced environment.