Brand Communications Lead - Earned Media & Global Campaigns

Socket.dev; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) retirement plan

Paid parental leave

Stock program

Job summary

Starbucks Coffee Company in Seattle seeks a brand communications manager to develop and execute public relations strategies for seasonal campaigns, driving awareness and cultural conversation. You will craft narratives, coordinate external communications, and lead media engagement to amplify brand moments.

The role partners with marketing, product, social, and internal teams to deliver go-to-market PR campaigns, proactively securing opportunities and building relationships with journalists and

Qualifications

• A well-rounded background in external communications and public relations, equal parts storyteller, strategist, and media relations expert.
• Experience in consumer or brand PR, preferably at a global consumer brand or PR agency (at least 7 years).
• Proven success developing national consumer PR campaigns that generated meaningful earned media results (7+ years).
• Proven ability to build and maintain relationships with journalists, influencers, and industry stakeholders.
• Thrives in a fast-paced, highly collaborative environment with cross-functional partners.

Responsibilities

• Develop and lead integrated PR and external communications plans that elevate customer experience through storytelling and proactive reputation management.
• Develop narratives, press materials, media briefings, and messaging to drive earned media coverage.
• Partner with marketing, product, social, and internal teams to deliver go-to-market PR campaigns with max media impact.
• Identify, pitch, and secure meaningful earned media opportunities and journalist/influencer relationships.

Skills

Storytelling

Media relations

Strategic planning

Collaborative teamwork

Consumer brand PR

Job description

Starbucks Coffee Company in Seattle seeks a brand communications manager to develop and execute public relations strategies for seasonal campaigns, driving awareness and cultural conversation. You will craft narratives, coordinate external communications, and lead media engagement to amplify brand moments.

The role partners with marketing, product, social, and internal teams to deliver go-to-market PR campaigns, proactively securing opportunities and building relationships with journalists and