brand communications manager (public relations)

Socket.dev; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) retirement plan

Paid parental leave

Stock program

Job summary

Starbucks Coffee Company in Seattle seeks a brand communications manager to develop and execute public relations strategies for seasonal campaigns, driving awareness and cultural conversation. You will craft narratives, coordinate external communications, and lead media engagement to amplify brand moments.

The role partners with marketing, product, social, and internal teams to deliver go-to-market PR campaigns, proactively securing opportunities and building relationships with journalists and

Qualifications

• A well-rounded background in external communications and public relations, equal parts storyteller, strategist, and media relations expert.
• Experience in consumer or brand PR, preferably at a global consumer brand or PR agency (at least 7 years).
• Proven success developing national consumer PR campaigns that generated meaningful earned media results (7+ years).
• Proven ability to build and maintain relationships with journalists, influencers, and industry stakeholders.
• Thrives in a fast-paced, highly collaborative environment with cross-functional partners.

Responsibilities

• Develop and lead integrated PR and external communications plans that elevate customer experience through storytelling and proactive reputation management.
• Develop narratives, press materials, media briefings, and messaging to drive earned media coverage.
• Partner with marketing, product, social, and internal teams to deliver go-to-market PR campaigns with max media impact.
• Identify, pitch, and secure meaningful earned media opportunities and journalist/influencer relationships.

Skills

Storytelling

Media relations

Strategic planning

Collaborative teamwork

Consumer brand PR

Job description

Now Brewing – brand communications manager (public relations)! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

Do you enjoy creating buzz around the experiences, products, and moments customers can’t stop talking about? As a brand communications manager (public relations), you'll develop and execute public relations and earned media strategies for Starbucks seasonal campaigns, from the iconic holiday season to summer product launches, driving excitement, awareness and cultural conversation. If you're a strategic public relations professional with a passion for storytelling, consumer trends, and bringing big moments to life, we'd love to hear from you.

As a brand communications manager, you will…

• Develop and lead integrated public relations and external communications plans that elevate Starbucks customer experience through compelling storytelling, earned media engagement, executive visibility opportunities, and proactive reputation management.
• Develop narratives, press materials, media briefings, and messaging that drives earned media coverage and audience engagement.
• Partner across marketing, product, social, and internal communications teams to deliver coordinated go-to-market public relations campaigns that maximize earned media impact.
• Proactively identify, pitch, and secure meaningful earned media opportunities, building relationships with key journalists, influencers, and industry stakeholders while operating in accordance with Starbucks guiding principles.

We’dloveto hear from people with:

• A well-rounded background in external communications and public relations, equal parts storyteller, strategist, and media relations expert.
• Experience in consumer or brand public relations, preferably at a global consumer brand and/or at a PR agency (at least 7 years).
• Proven success developing and executing national consumer public relations campaigns that generate meaningful earned media results (at least 7 years).
• Proven ability to build and maintain strong relationships with consumer, lifestyle, business, and trade journalists while securing impactful media coverage and storytelling opportunities.
• Thrive in a highly collaborative, fast-paced environment, partnering across functions to bring great ideas to life while navigating competing priorities, evolving business needs, and complex communications challenges.

• access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
• short-term and long-term disability.
• paid parental leave.
• family expansion reimbursement.
• paid vacation from date of hire*.
• sick time (accrued at 1 hour for every 25 hours worked).
• eight paid holidays.
• two personal days per year.
• 401(k) retirement plan with employer match.
• discounted company stock program (S.I.P.).
• Starbucks equity program (Bean Stock).
• incentivized emergency savings.
• financial well-being tools.
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
• student loan management resources.
• access to other educational opportunities.
• backup care.
• DACA reimbursement.
• compliance with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
• This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative.

*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Starbucks Coffee Company is an equal opportunity employer. All qualified applicantswill receive considerationfor employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, orprotectedveteran status,or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonableaccommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] or 1(888) 611-2258.