Sr. Director, Brand Communications

Macy's; New York (NY); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Competitive pay

Benefits

Health coverage

401(k) match

Job summary

Macy’s is seeking a Senior Director, Brand Communications to develop and execute integrated communications strategies that strengthen brand reputation and drive business results. You will lead external communications for major programs, manage media relations, and partner with cross-functional teams to support national campaigns and product launches.

You will serve as a senior communications leader and spokesperson, managing budgets and ensuring measurable ROI while fostering relationships with

Qualifications

• Bachelor's degree or equivalent work experience in communications or related field.
• 10–15+ years in communications, media relations, or related field.
• Able to travel for key initiatives and work a flexible schedule.

Responsibilities

• Lead external communications strategies for major merchandising and marketing programs.
• Direct integrated brand campaigns across earned, owned, and paid channels.
• Build relationships with national and regional media and key influencers.
• Develop and execute national and regional event and product launch plans.
• Provide strategic counsel to executives and act as a company spokesperson.

Skills

Brand leadership

Media relations

Executive counsel

Crisis management

Content development

Cross-functional leadership

Education

Bachelor's degree or equivalent

Job description

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Director, Brand Communications develops and executes integrated communications strategies spanning brand and product storytelling, campaigns, media relations, executive positioning, and recognition programs. In close partnership with cross-functional teams, the Senior Director ensures cohesive, year-round communications that advance business objectives and strengthen brand reputation.

What You Will Do

• Lead and execute external communications strategies for major merchandising and marketing programs, supporting company growth and key initiatives including product launches, collaborations, vendor partnerships, seasonal campaigns, social impact campaigns and marquee tentpoles—driving meaningful media coverage.
• Lead insight-driven, integrated brand campaigns with a proven track record of delivering results.
• Build and maintain strong, productive relationships with traditional and non-traditional media, with an emphasis on national outlets and priority markets.
• Develop and execute short- and long-term communications strategies for national and regional events and product launches.
• Monitor trends across earned, owned, and paid media to inform and evolve communications strategies.
• Leverage consumer communications to increase brand relevance, alignment, and affinity at the national, regional, and local levels.
• Serve as a company spokesperson and senior communications leader.
• Manage and negotiate budgets while consistently demonstrating the ROI and business value of communications.
• Provide strategic communications counsel grounded in a deep understanding of internal and external environments; develop and implement effective communications plans in partnership with the team and broader department.
• Cultivate strong relationships with leaders at all levels, as well as agencies, partners, vendors, community organizations, key media, and influencers.
• Provide on-site communications support in New York City during select holidays and major initiatives, including evenings and weekends, for events such as the Macy’s Thanksgiving Day Parade, Macy’s 4th of July Fireworks, Flower Show, holiday events, and Black Friday.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Strategic Communications Leadership: Sets and leads comprehensive external communications strategies that drive measurable business impact and strengthen brand reputation.

Consumer & Integrated Brand Communications: Leads integrated brand campaigns, product launches, collaborations, and cultural tentpole moments across earned, owned, and paid channels to build relevance and affinity.

Reputation & Crisis Management: Protects and enhances brand reputation, exercising sound judgment and leading through high-pressure, time-sensitive issues.

Executive Counsel & Media Relations: Advises senior executives on sensitive matters, serves as a spokesperson, and cultivates strong relationships with national and regional media and key influencers.

Content & Narrative Development: Shapes compelling brand narratives across press materials, speeches, media assets, and digital platforms to ensure consistent, high-impact storytelling.

Cross-Functional & Team Leadership: Partners effectively across internal teams and external agencies while leading and developing high-performing communications talent.

Business & Industry Acumen: Demonstrates strong understanding of consumer brands and the retail landscape, aligning communications strategies to enterprise priorities and measurable outcomes.

Who You Are

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
• 10-15 plus years of experience in Communications, Media Relations, or a related field.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule, including days, evenings, weekends, and holidays, based on department and company needs.
• Able to travel for key company initiatives.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits.