Brand Communications Coordinator

Montana Technological University; Butte (MT); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Retirement plan

Tuition waiver

Wellness program

Job summary

Montana Technological University in Butte is seeking a Brand Communications Coordinator to lead the university’s storytelling across digital and print media. You’ll spearhead the TikTok channel, craft high-impact content for marketing campaigns, and collaborate with Marketing and Admissions to drive prospective student recruitment.

The role requires a bachelor’s degree in communications/marketing/PR and 2+ years of experience, with strong writing, editing, and content management skills.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field with 2+ years of professional marketing experience.
• Exceptional written, verbal, and interpersonal communication skills to translate brand messaging.
• Hands-on experience creating, organizing, and publishing content.

Responsibilities

• Lead strategy and publishing for the university's TikTok channel.
• Support organic and paid acquisition via SEO, AI Engine Optimization, and digital ad creative.
• Write compelling copy for email campaigns, web stories, and marketing collateral.
• Distribute prospective student communications and campaign updates across digital and print channels.
• Create high-quality visual and written content aligned with Montana Tech's brand guidelines.
• Refine recruitment communications within the EMP/CRM to ensure consistent branding.

Skills

Brand management

Content creation

Marketing communications

Storytelling

Education

Bachelor's degree in Communications/Marketing/PR

Tools

EMP/CRM

Google Analytics

TikTok publishing

Job description

Full-Time (Fiscal Year Contract)

Montana Technological University provides a comprehensive benefits package for all eligible positions that includes health, dental and vision insurance, mandatory retirement plan with employer contribution, partial tuition waiver, and a wellness program.

Applications received by 9/30/2026 will be guaranteed full review and consideration. Applications received after that date may be considered until an adequate applicant pool has been established.

Montana Technological University, the state’s STEM university located in the vibrant, historic community of Butte, is seeking a skilled Brand Communications Coordinator to help with Marketing and Admissions initiatives through dynamic, authentic storytelling. Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, paired with 2+ years of professional experience in marketing, brand management, or corporate communications.

In this role, you will act as a key architect of the university’s narrative, spearheading our official TikTok launch and producing high-impact digital and print content designed to drive prospective student recruitment. From writing targeted email campaigns within our EMP/CRM and updating mtech.edu to producing short-form videos that capture the Oredigger experience, you will collaborate closely with cross-functional teams to maintain a consistent, persuasive brand voice across all touchpoints.

Duties:

As Montana’s STEM University, Montana Tech is committed to amplifying our institutional narrative through high-impact, authentic storytelling and a seamless digital experience. To achieve this, the university is seeking an innovative, versatile, and detail-oriented Brand Communications Coordinator to join our team.

This role serves as a vital strategic bridge between Marketing and Admissions, directly driving recruitment by engaging a digital-native audience. As a key architect of our institutional narrative, the successful candidate will blend creative content creation with technical precision. A major priority of this position will be spearheading the university’s first-ever official TikTok channel, alongside developing dynamic content for marketing campaigns, admissions initiatives, the university website (mtech.edu), and Enrollment Management Platform (EMP).

Core Duties & Responsibilities

• Spearhead the strategy, content creation, and community management for the university’s TikTok platform, translating campus life and STEM achievements into authentic, highly engaging narratives
• Support organic and paid acquisition efforts across SEO, AI Engine Optimization (AIEO), and digital ad creative to expand institutional visibility and recruitment reach
• Craft compelling, targeted copy for email campaigns, web stories, and marketing collateral designed to guide prospective Orediggers from initial interest to successful enrollment
• Write and distribute prospective student communications, campaign updates, and event details across both digital and traditional print channels
• Produce cohesive, high-quality visual and written content that strictly aligns with Montana Tech’s institutional brand guidelines
• Optimize recruitment communications within the EMP/CRM, ensuring a seamless, persuasive, and consistent brand voice across all prospective student touchpoints

Required Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, paired with 2+ years of professional experience in marketing, brand management, or corporate communications
• Exceptional written, verbal, and interpersonal communication skills, with a proven ability to translate brand messaging across diverse audiences and channels
• Hands-on experience creating, organizing, and publishing content

Preferred Qualifications

• Experience drafting engaging copy and managing publishing workflows across on TikTok
• Eye for visual identity, brand consistency, and tone-of-voice alignment
• Basic familiarity with tracking content performance using analytics tools (e.g., Google Analytics, social media insights)
• Understanding of SEO and AI Engine Optimization

Physical Demands

• This position is an on-premise position, requiring the selected candidate to be in the office 40 hours per week

Any offer of employment is contingent upon a satisfactory criminal background check.

Equal Opportunity Employer Statement

Montana Tech is committed to providing a working and learning environment free from discrimination. As such, the University does not discriminate in the admission, access to or conduct of its educational programs and activities nor in its employment policies and practices on the basis of race, color, religion, national origin, ethnicity, creed, service in the uniformed services (as defined in state and federal law), veteran status, gender, age, political beliefs, marital or family status, pregnancy, physical or mental disability, genetic information, gender identity, gender expression, or sexual orientation or preference. In support of the University's mission to be inclusive and diverse, applications from qualified minorities, women, veterans and persons with disabilities are highly encouraged. Montana Tech makes accommodation for any known disability that may interfere with an applicant's ability to compete in the hiring process or an employee's ability to perform the duties of the job. In compliance with the Montana Veteran's Employment Preference Act, Montana Tech provides preference in employment to veterans, disabled veterans, and certain eligible relatives of veterans.

Employment Eligibility

All New Employees must be eligible and show employment eligibility verification by the first date of employment at Montana Tech as legally required (e.g., Form I-9). Montana Tech will require proof of authorization to work in the United States before final hiring.

• Further, based on the September 19, 2025, Presidential Proclamation and accompanying guidance from the USCIS and Dept. of State, the University may not be able to offer H-1B sponsorship. Particularly the University is not able to pay the $100,000 payment accompanying new H-1B visa petitions

Veterans Employment Preference

To claim veteran's preference please complete the employment (veteran's) preference form located on the employment page and email to [e-mail]. You must include the job title of the position in which you are applying.

Download Employment (Veteran's) Preference Form (PDF)

Request an Accommodation

To request an accommodation for the application or interview, please contact Cathy Isakson at 406-496-4380 or email [e-mail]

Why Work at Tech?

Help meet the changing needs of society by providing a transformative student experience by helping develop leaders for tomorrow by advancing science, engineering and technology.

Benefits Package

• Medical, Dental, and Vision Insurance with low deductibles and comprehensive coverage
• Generous employer contribution toward monthly health care benefits worth $6.08 per hour
• 5.9% retirement employer contribution for eligible employees
• 11 Holidays per year
• 3 weeks of Annual Leave to start
• Generous sick leave policy that can be used for sick children, doctor and dentist appointments as well as bereavement
• 6 credits of coursework free per year (fees not included)
• Life and Disability Insurance
• Reduced tuition for dependents after 4 months of employment for eligible employees
• Employee Assistance and a Wellness Program
• Optional Retirement Plan for eligible employees
• Possible remote work days with supervisor approval and eligible positions
• Benefits are dependent on position type and terms and conditions of eligibility

About Montana Tech

Montana Technological University, Butte Montana, is nestled in the Heart of the Rocky Mountains along the Continental Divide, where I-15 and I-90 intersect. We are home to the largest National Historic District in the country. Montana Tech is a special focus institution with a reputation for excellence and value. Montana Tech is ranked #1 in the nation by CollegeNET.