Brand & Communication Strategist

TECO Energy Inc.; Tampa (FL); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Brand & Communication Strategist to enhance their marketing and communication strategies. This role involves collaborating with various teams to develop integrated marketing plans, ensuring alignment with the company’s brand and strategic goals. The ideal candidate will have a strong background in strategic communication, media relations, and digital marketing, with a passion for fostering collaborative relationships. Join a dynamic team dedicated to innovation and excellence in customer service, while contributing to sustainable energy solutions in the Tampa area.

Benefits

401k with company matching

Pension

Paid time off

Holiday pay

Medical/dental/prescription coverage

Tuition assistance

Employee assistance

Wellness programs

On-site fitness

Bonus plan

Qualifications

• 6+ years experience in strategic communication and media relations.
• Proven record in digital marketing and brand strategy.

Responsibilities

• Develop and implement marketing and communication strategies.
• Coordinate with teams to ensure alignment with brand strategies.

Skills

Strategic Communication Planning

Media Relations

Digital Marketing

Brand Strategy

Crisis Communications

Interpersonal Skills

Presentation Skills

Education

Bachelor's degree in Communications

Advanced degree in Strategic Public Relations

Job description

Our people are our greatest investments.

Be the light to help us keep our customers connected. If you are interested in a career and not just a position, Tampa Electric is the place to be! Tampa Electric offers competitive pay, a comprehensive benefits package, and opportunities for growth and development in a friendly and professional work environment. We embrace diversity and the inclusion of all. We believe our differences, unique perspectives, and talents are our strengths and are integral to the success of our company.

We’re honored to serve approximately 780,000 customers across West Central Florida and safely provide them with clean, affordable, and reliable electricity. We’ve been doing it for more than 100 years, and there’s so much more ahead.

Join our team of energy experts as we build on that legacy through innovation, continued solar investments, cost-effective and sustainable energy solutions—while keeping top-notch customer service at the center of all we do.

Position Details

Title: Brand & Communication Strategist
Company: Tampa Electric Company
Location: Florida - Tampa
Shift: 8 Hr. X 5 Days

Position Concept

Reporting to the Manager of Brand and Strategic Communications, the Brand and Strategic Communication (BSC) Strategist is responsible for building communication strategies and incorporating them into the organization’s broader integrated marketing communications plan. These communications focus on marketing, customer, and stakeholder communications. The Strategist also supports the implementation of targeted communication strategies within the plan to ensure Tampa Electric’s business strategy, goals, and initiatives are accomplished.

This role is part of a team of strategic communication professionals with a focus on strategy, marketing, media analysis, corporate communication, crisis communication, and issues management. These plans are integrated into employee, customer, and stakeholder communication and marketing solutions. The Strategist partners with leaders throughout Tampa Electric to create and execute robust marketing and communication plans and provides insight on communication and marketing trends. The Strategist also provides expert analysis on the effectiveness of these communications.

Level 1: Brand & Communication Strategist

Primary Duties and Responsibilities

• Assist in developing and implementing marketing, customer, and stakeholder communications within the Integrated Marketing and Communication Plan for Tampa Electric, collaborating with teams such as Government and Community Relations, Clean Energy and Emerging Technologies, and Digital Customer Experience.
• Develop strategies for proactive and reactive media, issues management, and corporate social media channels, ensuring alignment with Tampa Electric’s brand and positioning strategies.
• Coordinate with team members to develop channel strategies, ensuring KPIs such as marketing goals, communication recall, and positive sentiment are met or exceeded.
• Promote a culture of high performance and continuous improvement, providing advice on communication solutions and estimating costs and benefits.
• Develop speeches and presentations for executives, ensuring appropriate tone, key messages, grammatical accuracy, and alignment with company branding.
• Maintain strong relationships with various teams, sharing expertise and working collaboratively to provide optimal solutions.

Qualifications

Education

• Required: Bachelor’s degree in journalism, communications, public relations, marketing, or related field.
• Preferred: Advanced degree in strategic public relations, marketing, communications, or journalism.

Related Experience

• Minimum of 6 years’ experience in a communications role, with a proven record in strategic communication planning, media relations, digital marketing, brand strategy, and employee communications. Experience in crisis communications is a plus.
• Must be an innovative thinker, results-oriented, and capable of forming effective relationships across various levels. Excellent written, oral, interpersonal, and presentation skills are essential, along with the ability to work under pressure and meet deadlines.

Leadership Competencies

• Champion Safety, Health, and the Environment
• Take Ownership and Act with Integrity
• Drive Business Excellence for Customers
• Build Collaborative Relationships
• Develop People and Teams
• Cultivate Innovation and Embrace Change
• Think Strategically and Exercise Sound Judgment

Working Conditions

Availability for on-call and after-hours work for project and issues management.

Level 2: Senior Brand & Communication Strategist

Additional Duties

• Serve as a company spokesperson during critical events or crises, providing media relations support and advice to leadership. May need to travel on short notice.
• Lead strategic communications for complex issues, drafting comprehensive plans, position papers, and FAQs in coordination with experts.
• Develop and implement public relations strategies to support Tampa Electric’s brand and business initiatives, establishing executives as thought leaders, and creating media opportunities across Florida and the electric industry.
• Maintain a deep understanding of the local media landscape and influencers, proactively addressing potential challenges and opportunities.
• May act as a backup spokesperson as needed.

Additional Qualifications

Licenses/Certifications

• Preferred: Accreditation in Public Relations (APR), Strategic Communication Management Professional (SCMP), or equivalent. Over 15 years of experience in strategic communication can substitute for certification.

Related Experience

• Minimum of 8 years in strategic communication roles.

#LI-SAC

Benefits

Competitive salary, 401k with company matching, pension, paid time off, holiday pay, medical/dental/prescription coverage, tuition assistance, employee assistance, wellness programs, on-site fitness, bonus plan, and more!

Storm Duty & Equal Opportunity

Participation in storm response activities is a condition of employment. Tampa Electric is an Equal Opportunity Employer and complies with all applicable laws. We provide reasonable accommodations for qualified individuals with disabilities and adhere to pay transparency laws.