Brand & Communication Strategist

TECO; Tampa (FL); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Brand & Communication Strategist to enhance their marketing communications. This exciting role involves developing and executing effective communication strategies that align with business goals. The strategist will collaborate with various teams to ensure cohesive messaging across all channels. The ideal candidate will possess strong media relations skills and a strategic mindset, capable of navigating complex communication challenges. Join this innovative firm and contribute to impactful marketing initiatives while enjoying a comprehensive benefits package.

Benefits

401k

Pension

Paid time off

Tuition assistance

Wellness programs

On-site fitness centers

Bonus plans

Qualifications

• Minimum 6 years in a communications role including media relations and digital marketing.
• Experience in crisis communication and branding is essential.

Responsibilities

• Develop and implement marketing and stakeholder communication strategies.
• Create channel strategies with measurable KPIs and sentiment analysis.
• Advise on communication solutions and develop executive presentations.

Skills

Strategic thinking

Excellent communication

Project management

Media relations

Marketing expertise

Education

Bachelor's in journalism, communications, PR, or marketing

Advanced degree (preferred)

Job description

Position: Brand & Communication Strategist

Company: Tampa Electric Company

Location: Tampa, FL

Work Schedule: 8 Hr. X 5 Days

Position Concept

Reporting to the Manager of Brand and Strategic Communications, the Brand and Strategic Communication (BSC) Strategist is responsible for developing communication strategies and integrating them into Tampa Electric's broader marketing communications plan. This role focuses on marketing, customer, and stakeholder communications, supporting the implementation of targeted strategies to achieve the company's business goals.

The strategist collaborates with a team of professionals specializing in strategy, marketing, media analysis, corporate and crisis communication, ensuring alignment across employee, customer, and stakeholder channels. Key responsibilities include creating and executing communication plans, analyzing media and marketing effectiveness, and providing strategic insights.

Level 1: Brand & Communication Strategist

Primary Duties and Responsibilities

• Assist in developing and implementing marketing and stakeholder communication strategies within the integrated plan.
• Partner with various teams (Government and Community Relations, Clean Energy, Digital Customer Experience) to coordinate communication efforts.
• Develop strategies for proactive and reactive media and issues management, ensuring alignment with Tampa Electric's brand.
• Create channel strategies with measurable KPIs, including marketing goals and sentiment analysis.
• Advise on communication solutions, costs, and benefits, and develop executive speeches and presentations with appropriate messaging.
• Maintain collaborative relationships across departments to support organizational objectives.

Qualifications

Education: Bachelor's in journalism, communications, PR, marketing, or related field required; advanced degree preferred.

Experience: Minimum 6 years in a communications role, including media relations, digital marketing, branding, and crisis communication.

Skills: Strategic thinker, excellent communicator, project management, media relations, and marketing expertise. Ability to work under pressure and meet deadlines.

Leadership Competencies

• Safety, Health, and Environment champion
• Ownership and integrity
• Business excellence
• Collaboration
• People development
• Innovation and adaptability
• Strategic thinking and judgment

Level 2: Senior Brand & Communication Strategist

Additional Responsibilities

• Serve as a company spokesperson during crises or critical events, providing media advice and on-site support.
• Lead strategic communications for complex issues, including drafting comprehensive plans and messaging.
• Develop and implement public relations strategies to enhance brand positioning and media presence.
• Maintain media relations expertise, anticipate challenges, and advise leadership proactively.

Additional Qualifications

Licenses/Certifications: Preferred: APR, SCMP, or equivalent; 15+ years in strategic communication may substitute.

Experience: Minimum 8 years in strategic communication roles.

Additional Information

TECO offers a comprehensive benefits package including 401k, pension, paid time off, tuition assistance, wellness programs, on-site fitness centers, and bonus plans.

Responding to storms and emergency response participation is mandatory.

TECO is an Equal Opportunity Employer and complies with all applicable laws regarding nondiscrimination and reasonable accommodations.