Brand Strategy & Communications Lead

Gilson-Inc; Town of Middleton (WI); On-site; USD 85,000 - 110,000; Full time

Job summary

Gilson, Inc. in Middleton, WI seeks a Brand & Communications Manager to strengthen and protect the brand across audiences and channels.

You will translate business priorities into compelling communications, set narrative and voice, and guide internal and external teams to uphold brand standards. Collaborate with Marketing, Commercial, and R&D to develop messaging for product launches, thought leadership, executive communications, and regional adaptations, while ensuring consistency and

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing, communications, or related discipline.
• 7+ years of progressive experience in brand management and marketing communications.
• Experience owning brand strategy and governance.
• Experience developing messaging for complex products and markets.
• Experience managing creative agencies and external partners.
• Experience across multiple functions and regions.
• Experience in life sciences or technical B2B preferred.

Responsibilities

• Own and evolve Gilson’s master brand positioning, narrative, value proposition, architecture and voice.
• Translate company and business strategy into annual and multi-year brand priorities.
• Ensure the Gilson brand is consistently represented across markets and channels.
• Identify opportunities to strengthen brand positioning and differentiation.

Skills

Brand strategy

Brand governance

Storytelling

Editorial judgment

Communication skills

Agency management

Cross-functional collaboration

Project management

Global coordination

Business acumen

Education

Bachelor's degree or equivalent in marketing/communications

Job description

Gilson, Inc. in Middleton, WI seeks a Brand & Communications Manager to strengthen and protect the brand across audiences and channels.

You will translate business priorities into compelling communications, set narrative and voice, and guide internal and external teams to uphold brand standards. Collaborate with Marketing, Commercial, and R&D to develop messaging for product launches, thought leadership, executive communications, and regional adaptations, while ensuring consistency and