Brand Category Manager

Cella by Randstad Digital; Boston (MA); On-site; USD 74,000 - 80,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

AD&D

Life insurance

Short-term disability

401(k) plan

Job summary

Cella by Randstad Digital is seeking a Brand/Category Manager to join the Omni-Channel Marketing team in Boston. The role will shape brand perception, lead strategic product launches, and drive cross-functional workflows across brand initiatives.

You will drive product assortments and manage budgets through the fiscal year, collaborating with marketing, product development, and sales to deliver high-impact campaigns and measurable results.

Qualifications

• 5+ years of experience in operations, finance, or project management.
• Advanced proficiency in Microsoft Excel and budget tracking.
• Strong written, verbal, and interpersonal communication skills with an organized, collaborative approach.
• Background in footwear, fashion, or retail apparel is a plus.

Responsibilities

• Develop and execute brand strategies aligned with business goals; define brand identity and positioning.
• Plan, curate, and optimize product assortments across channels.
• Lead go-to-market launches by coordinating across marketing, sales, and operations.
• Oversee day-to-day budget management and track WIP; maximize ROI.
• Establish processes and milestones; keep cross-functional teams aligned to deadlines.
• Conduct market research to capture consumer preferences and competitive intelligence.

Skills

Brand strategy

Cross-functional teamwork

Budget management

Market research

Education

Bachelor's degree preferred

Tools

Microsoft Excel

Job description

Location: Boston, MAPosition Type: Full-Time W-2 Contract (Approximately 7-Month Duration, leave coverage)Compensation: $54.00 - $58.00/hour (max)Cella is seeking a Brand/Category Manager to join the Omni-Channel Marketing team for an iconic global footwear and apparel brand. This role offers the opportunity to shape brand perception, lead major strategic product launches, and streamline cross-functional operational workflows across key brand initiatives. You will play an integral role in driving product assortments and stewarding budget operations through the end of the fiscal year.Responsibilities:Brand Strategy & Positioning: Develop and execute comprehensive brand strategies aligned with business goals; define brand identity, key messaging, and positioning to resonate deeply with target audiences.Product Assortment & Portfolio Planning: Partner cross-functionally to plan, curate, and optimize product assortments. Analyze consumer behavior, marketplace trends, and competitor dynamics to uncover portfolio opportunities.Go-to-Market & Launch Execution: Spearhead product launches by coordinating closely across marketing, sales, and operations teams to implement cohesive go-to-market strategies that maximize impact.Budget Stewardship & Process Management: Oversee day-to-day budget management and work-in-progress tracking; ensure resource allocation supports strategic priorities with maximum ROI.Operational Leadership & Milestones: Stand up operational processes, establish project roadmaps/workbacks, lead milestone meetings, and ensure cross-functional teams remain aligned and accountable to deadlines.Market Insights & Research: Conduct continuous market research to capture consumer preferences and competitive intelligence, translating data into actionable brand recommendations.Campaigns & Promotions: Plan and roll out high-impact promotional campaigns to elevate brand visibility and accelerate product sell-through.Performance Tracking & Analytics: Monitor brand and category KPIs, measure campaign effectiveness, and deliver data-driven recommendations to leadership.Stakeholder & Vendor Collaboration: Build cross-functional consensus with marketing, product development, and sales teams while maintaining effective communication with external vendors and partners.Qualifications:Experience: Minimum of 5+ years of experience in an operations, finance, or project management role.Software & Budget Acumen: Advanced proficiency in Microsoft Excel and proven, hands-on experience managing and tracking budgets.Operational Excellence: Demonstrated expertise in process design, workflow optimization, milestone management, and holding cross-functional teams accountable to deliverable schedules.Communication Skills: Strong written, verbal, and interpersonal communication skills with an organized, collaborative approach to problem-solving.Bachelor's degree preferred.Prior budget management or operations experience within the footwear, fashion, or retail apparel industry.Background in creative production or complex workflow management.JOBID: 112026-167360#LI-CELLA#LI-AU3#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.