Director, Brand & Campaign Marketing

Harley-Davidson Motor Company; Milwaukee (WI); On-site; USD 164,000 - 263,000; Full time

Benefits offered by this job

Health insurance

401k program

Onsite fitness centers

Employee stores

Job summary

Harley-Davidson Motor Company, based in Milwaukee, seeks a Director of Brand Marketing to lead brand strategy, annual planning, and go-to-market campaigns across motorcycle, P&A, apparel, and service divisions. You will connect brand, product, and commercial goals, driving growth and brand equity through integrated storytelling and performance marketing.

The role requires 12+ years of experience with 5+ years in management, strong leadership, data-driven decision making, and collaboration with

Qualifications

• Minimum 12 years of related experience.
• Minimum 5 years of management experience.
• Proven ability to translate insights into clear strategies and measurable outcomes.
• Strong leadership and cross-functional collaboration.
• Experience with performance marketing and multi-channel campaigns.
• Bachelor's Degree preferred.

Responsibilities

• Own enterprise-level brand and campaign strategy and annual planning.
• Translate brand strategy into integrated campaigns across paid, owned, earned channels.
• Lead annual marketing calendar and key launch moments.
• Oversee product, innovation marketing, and cross-functional partnerships.
• Set marketing strategy for Apparel & Licensing, P&A, and Service.
• Lead strategic partnerships to expand reach and ensure brand integrity.
• Serve as central cross-functional leader for Brand, Media, PR, Experiential, Retail, and Dealer teams.
• Own performance measurement and ROI reporting.

Skills

Brand strategy

Campaign planning

People management

Cross-functional leadership

Performance marketing

Data analysis

Education

Bachelor's degree

High School Diploma

Job description

At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming greenspace open to all. Join our team as aDirector Brand Marketing.

Job Summary

The Director of Brand & Campaign is responsible for defining and leading Harley-Davidson's North America brand strategy, integrated campaign planning, and go-to-market execution. This role serves as the connective engine between brand, product, and commercial outcomes - translating strategy into culturally relevant, consumer-led campaigns that drive demand, strengthen brand equity, and deliver measurable business results.

This leader owns annual planning and key launch moments across motorcycles, Parts & Accessories (P&A), Apparel & Licensing (A&L), Service, and strategic partnerships, ensuring a cohesive narrative and consistent execution across all channels and touchpoints. The role requires a balance of long-term brand stewardship and near-term commercial impact, with a relentless focus on integration, clarity, and performance.

Job Responsibilities

• Own enterprise-level brand and campaign strategy, leading annual planning, seasonal storytelling, and high-impact go-to-market execution that connects brand positioning to product, retail and cultural moments.
• Define and lead the "middle layer" of marketing - translating brand strategy into integrated, consumer-led campaigns across paid, owned, earned, and experiential channels.
• Lead annual marketing calendar development and orchestration of key launch moments, balancing tentpole launches with always-on storytelling to drive sustained demand and business performance.
• Oversee product and innovation marketing, partnering with Product, Engineering, Commercial, and GTM teams to translate features into compelling consumer value and retail impact.
• Set marketing strategy for Apparel & Licensing, Parts & Accessories, and Service, driving full-funnel growth while reinforcing the brand as a lifestyle leader beyond core products.
• Lead strategic partnerships to expand reach, unlock new audiences, and strengthen cultural relevance while ensuring brand integrity and executional excellence.
• Serve as the central cross-functional leader, aligning Brand, Media, PR, Experiential, Retail, and Dealer teams around clear priorities, toolkits, and execution standards.
• Own performance measurement and optimization, balancing long-term brand building with measurable commercial outcomes and delivering executive-level reporting on impact and ROI.

Education Requirements

• High School Diploma or Equivalent required.

Experience Requirements

• Typically requires a minimum of 12 years of related experience. Minimum of 5 years of management experience. Proven ability to make growth actionable, leveraging data analysis to translate insights into clear strategies, initiatives, and measurable business outcomes.
• Deep expertise in performance marketing, with a strong understanding of how to design strategy, quantify impact, and optimize a mix of online and offline channels.
• Demonstrated leadership capability, including building, mentoring, and leading high-performing teams capable of driving sustained, high-growth results.
• Strong coordination and stakeholder management skills, with the ability to collaborate cross-functionally, communicate effectively, and influence partners at multiple levels of the organization.

Preferred

• Bachelor's Degree.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: Yes
Travel Required: 0 - 10%
Pay Range:$164,000 - $262,600
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is eligible for domestic relocation assistance (within posted country)