Director, Brand & Campaign Marketing

Milwaukee Succeeds; Milwaukee (WI); Hybrid; USD 164,000 - 263,000; Full time

Benefits offered by this job

Health insurance

401k plan

Onsite fitness centers

Employee stores

Employee discounts

Job summary

Harley-Davidson Motor Company is seeking a Director Brand Marketing in Milwaukee, WI to define North America brand strategy, oversee annual planning, and drive cohesive, consumer-led campaigns across motorcycles, P&A, A&L, and service.

The role demands senior leadership, deep performance marketing expertise, and a data-driven approach to translate insights into growth while maintaining brand integrity and measurable ROI.

Qualifications

• Typically requires a minimum of 12 years of related experience.
• Minimum of 5 years of management experience.
• Deep expertise in performance marketing, with the ability to design strategy, quantify impact, and optimize a mix of online and offline channels.

Responsibilities

• Own enterprise-level brand and campaign strategy, leading annual planning, seasonal storytelling, and high-impact go-to-market execution.
• Define and lead the middle layer of marketing—translating brand strategy into integrated campaigns across paid, owned, earned, and experiential channels.
• Lead annual marketing calendar development and orchestration of key launch moments to drive demand and performance.
• Oversee product and innovation marketing, translating features into consumer value and retail impact.
• Set marketing strategy for Apparel & Licensing, Parts & Accessories, and Service for full-funnel growth.
• Lead strategic partnerships to expand reach and audience while protecting brand integrity.
• Serve as the central cross-functional leader aligning Brand, Media, PR, Experiential, Retail, and Dealer teams.
• Own performance measurement and optimization with executive-level ROI reporting.

Skills

Brand strategy

Performance marketing

Leadership

Cross-functional collaboration

Education

High School Diploma or Equivalent

Bachelor's Degree

Job description

At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming greenspace open to all. Join our team as aDirector Brand Marketing.

Job Summary

The Director of Brand & Campaign is responsible for defining and leading Harley-Davidson's North America brand strategy, integrated campaign planning, and go-to-market execution. This role serves as the connective engine between brand, product, and commercial outcomes - translating strategy into culturally relevant, consumer-led campaigns that drive demand, strengthen brand equity, and deliver measurable business results.

This leader owns annual planning and key launch moments across motorcycles, Parts & Accessories (P&A), Apparel & Licensing (A&L), Service, and strategic partnerships, ensuring a cohesive narrative and consistent execution across all channels and touchpoints. The role requires a balance of long-term brand stewardship and near-term commercial impact, with a relentless focus on integration, clarity, and performance.

Job Responsibilities

• Own enterprise-level brand and campaign strategy, leading annual planning, seasonal storytelling, and high-impact go-to-market execution that connects brand positioning to product, retail, and cultural moments.
• Define and lead the "middle layer" of marketing - translating brand strategy into integrated, consumer-led campaigns across paid, owned, earned, and experiential channels.
• Lead annual marketing calendar development and orchestration of key launch moments, balancing tentpole launches with always-on storytelling to drive sustained demand and business performance.
• Oversee product and innovation marketing, partnering with Product, Engineering, Commercial, and GTM teams to translate features into compelling consumer value and retail impact.
• Set marketing strategy for Apparel & Licensing, Parts & Accessories, and Service, driving full-funnel growth while reinforcing the brand as a lifestyle leader beyond core products.
• Lead strategic partnerships to expand reach, unlock new audiences, and strengthen cultural relevance while ensuring brand integrity and executional excellence.
• Serve as the central cross-functional leader, aligning Brand, Media, PR, Experiential, Retail, and Dealer teams around clear priorities, toolkits, and execution standards.
• Own performance measurement and optimization, balancing long-term brand building with measurable commercial outcomes and delivering executive-level reporting on impact and ROI.

Education Requirements

• High School Diploma or Equivalent required.

Experience Requirements

Required

• Typically requires a minimum of 12 years of related experience. Minimum of 5 years of management experience.
  Proven ability to make growth actionable, leveraging data analysis to translate insights into clear strategies, initiatives, and measurable business outcomes.
• Deep expertise in performance marketing, with a strong understanding of how to design strategy, quantify impact, and optimize a mix of online and offline channels.
• Demonstrated leadership capability, including building, mentoring, and leading high-performing teams capable of driving sustained, high-growth results.
• Strong coordination and stakeholder management skills, with the ability to collaborate cross-functionally, communicate effectively, and influence partners at multiple levels of the organization.

Preferred

• Bachelor's Degree.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: Yes
Travel Required: 0 - 10%
Pay Range:$164,000 - $262,600
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is eligible for domestic relocation assistance (within posted country)