Director Digital Products

Harley-Davidson, Inc.; Milwaukee (WI); On-site; USD 172,000 - 275,000; Full time

Benefits offered by this job

Health insurance

401(k) program

Onsite fitness centers

Employee stores

Employee discounts

Job summary

Harley-Davidson Motor Company is seeking a Director, Digital Product to lead the Digital Product Team and shape the portfolio strategy for Harley-Davidson digital experiences. You will define vision, roadmaps and outcomes across web, app, connected products and marketing tech, while driving a data-driven approach to optimization.

You will partner across Experience & Design, Software Engineering, Marketing, Analytics and Finance to deliver market-ready, consumer-focused digital solutions that

Qualifications

• 10+ years in digital product management or related leadership roles.
• 5+ years launching and optimizing customer-facing digital products.
• 5+ years leading product teams and developing PMs/POs.
• Experience defining product vision, roadmaps and KPIs.
• Experience across web, mobile, connected experiences or omnichannel platforms.
• Strong business and financial acumen; align investments to outcomes.
• Fluency in discovery, analytics, experimentation, agile delivery and GTM.

Responsibilities

• Define portfolio vision, strategy and multi-year roadmaps aligned to outcomes.
• Lead planning and delivery for web, app, connected products and marketing tech.
• Set KPI framework and use data and experiments to guide decisions.
• Own the product operating model and drive discovery, prioritization and cadence.
• Coach and develop a high-performing team of PMs, POs and delivery leads.
• Collaborate with Experience & Design, Engineering, Analytics, Marketing, Finance.
• Embed financial discipline in budgets, vendors and investments.
• Define GTM strategies and ensure successful launches with adoption plans.
• Champion continuous discovery and market feedback for optimization.
• Identify dependencies and risks; escalate to senior leadership as needed.
• Foster a culture of customer obsession, speed, accountability and quality.

Skills

Digital product leadership

Portfolio strategy

Agile / Lean

Cross-functional leadership

Customer discovery

Education

Bachelor’s degree

MBA or advanced degree preferred

Tools

Roadmapping tools

Job description

Auto req ID: 62668
Title:Director Digital Products
Job Function:Digital
Location:JUNEAU
Workplace Category: Onsite
Company:Harley-Davidson Motor Company
Full or Part-Time:Full Time
Shift:SHIFT1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all. Join our team as a Dir Digital Products.

Reporting to the GM, Digital Product and Experiences – the Director, Digital Product Management leads the Digital Product Team including portfolio strategy, roadmaps, delivery, outcomes and optimization across Harley-Davidson digital products. The role sets product vision and priorities, strengthens the product operating model and culture, and leads cross-functional delivery across web, mobile app, connected product and business marketing technology capabilities.

In your role Director, Digital Project Management, you will:

• Define and communicate the digital product portfolio vision, strategy and multi-year roadmaps, connecting customer needs and enterprise priorities to measurable outcomes.
• Lead portfolio planning, prioritization and delivery across H-D.com, the H-D App, connected product experiences and business marketing technology products.
• Establish outcome-based product KPIs and use performance data, customer insight, experimentation and post-launch analysis to guide investment and optimization decisions.
• Own the product operating model and strengthen product management culture, including discovery, prioritization, roadmap discipline, agile ways of working and accountability for results.
• Lead, coach and develop a high-performing organization of product managers, product owners and product delivery professionals.
• Partner with Experience & Design, Software Engineering, Digital Marketing, eCommerce, Analytics, Commercial, Marketing, Finance, BST, dealers and suppliers to bring priority experiences to market.
• Build financial and business discipline into portfolio choices, budgets, vendor management and investment recommendations.
• Drive product marketing strategy and go-to-market readiness so launches have clear audiences, value propositions, adoption plans, measures of success and post-launch optimization.
• Champion continuous discovery and validation through customer research, analytics, concept testing, prototypes, A/B testing, pilots and market feedback.
• Identify portfolio dependencies, trade-offs and risks; provide clear recommendations and timely escalation to senior leadership.
• Create an environment of customer obsession, speed, learning and accountability while balancing experience quality, business value, cost, timing, privacy, security and technical sustainability.

The successful Director, Digital Product should have:

• 10+ years of progressive experience in digital product management, product strategy or related digital leadership roles.
• 5+ years of direct product management experience launching and optimizing customer-facing digital products.
• 5+ years leading product management teams and developing product managers and product owners.
• Demonstrated success defining product vision, portfolio strategy, roadmaps, priorities and outcome-based KPIs.
• Experience leading digital products across web, mobile applications, connected experiences, commerce, marketing technology or comparable omnichannel environments.
• Strong business and financial acumen, with experience connecting product investments to customer, operational and commercial outcomes.
• Fluency in customer discovery, user-centered design, analytics, experimentation, agile product development and go-to-market practices.
• Ability to influence senior leaders and align diverse stakeholders when priorities, decision rights and trade-offs are complex.
• Excellent analytical, written and verbal communication skills, with the ability to translate complexity into clear decisions and action.
• A demonstrated history of accountability, talent development and performance delivery.
• Bachelor’s degree from an accredited institution; MBA or other advanced degree preferred.
• Familiarity with product planning, roadmapping, analytics, experimentation and agile delivery tools.

Measures of Success:

• Clarity and adoption of portfolio strategy, product roadmaps, priorities and decision rights.
• Reliable delivery of priority products and launches with effective cross-functional readiness.
• Measurable improvement in product adoption, engagement, conversion, dealer interaction, loyalty and other approved business outcomes.
• Consistent use of customer insight, analytics and experimentation to validate decisions and optimize products.
• Improved product management capability, team health, role clarity and accountability.
• Effective management of portfolio investment, suppliers, risks and dependencies

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .

Applicants must be currently authorized to work in the United States.

Direct Reports: Yes
Travel Required: 0 - 10%
Pay Range:$171,800 - $274,700
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is eligible for domestic relocation assistance (within posted country)