Luxury Auto Brand Marketing Lead — Multi-Market Growth & ROI

AutoNation Inc.; Irving (TX); On-site; USD 100,000 - 163,000; Full time

Benefits offered by this job

401k matching

Health, dental, and vision insurance

Maternity benefits

Employee vehicle purchase/discounts

YouDecide deals

Job summary

AutoNation Inc. is seeking an Automotive Brand Marketing Manager (Luxury Domestic Brands) to lead OEM marketing strategy nationwide.

The role partners with Brand Presidents, OEMs, and cross-functional teams to translate insights into integrated marketing strategies that drive vehicle sales, service, parts, and customer engagement. The position reports to the Vice President, Field Marketing and emphasizes analytics, budgeting, and performance optimization across markets.

Qualifications

• 5+ years of marketing experience, preferably within automotive retail or OEM marketing.
• Proven ability to lead large-scale marketing initiatives across multiple markets.
• Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement.

Responsibilities

• Develop and execute OEM marketing strategies that support sales, service, parts, and mobile service performance.
• Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.
• Serve as the primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders.
• Lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
• Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency.
• Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI.
• Manage OEM co-op funding planning, forecasting, reconciliation, and allocation processes.
• Monitor OEM compliance standards, incentive programs, and participation requirements.
• Provide strategic guidance and support to Field Marketing Directors, Local Marketing Managers, and market leadership teams.
• Analyze performance trends and share actionable insights to drive continuous improvement and business growth.
• Represent the company at OEM regional and national marketing meetings and communicate key takeaways across the organization.
• Support acquisition, divestiture, and facility upgrade initiatives in partnership with OEM stakeholders.

Skills

Marketing leadership

Marketing analytics

Budgeting and forecasting

Cross-functional collaboration

Vendor management

Excel & PowerPoint

Education

Bachelor's degree in Marketing

Tools

Excel

PowerPoint

Job description

AutoNation Inc. is seeking an Automotive Brand Marketing Manager (Luxury Domestic Brands) to lead OEM marketing strategy nationwide.

The role partners with Brand Presidents, OEMs, and cross-functional teams to translate insights into integrated marketing strategies that drive vehicle sales, service, parts, and customer engagement. The position reports to the Vice President, Field Marketing and emphasizes analytics, budgeting, and performance optimization across markets.