Brand Awareness Media Strategist

AutoNation; United States; On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k matching

Health, dental, vision insurance

Maternity benefits

Vehicle purchase and service discounts

AutoGear discounts

Job summary

AutoNation seeks a Sr. Specialist, Awareness Media to support the development, execution, and optimization of upper- and mid-funnel media strategies across its brand portfolio and dealership locations.

The role partners with the Sr. Manager, Awareness Media to drive enterprise planning, channel investment recommendations, performance analysis, testing initiatives, and agency management across TV, CTV/OTT, radio, streaming audio, OOH, YouTube, and more.

Qualifications

• Bachelor’s degree required in Marketing, Advertising, Communications, Business, or a related field.
• 4+ years of experience in media strategy, integrated media planning, advertising, or marketing; agency experience strongly preferred.

Responsibilities

• Support development of upper- and mid-funnel media strategies across AutoNation brands and business lines.
• Assist in creation of annual, quarterly, and campaign-level media plans.
• Analyze media plans, budget allocations, and investment recommendations for alignment and efficiency.
• Support forecasting, budget tracking, and investment reporting across awareness channels.
• Identify opportunities to improve reach, efficiency, and overall media effectiveness.
• Develop strategies to increase brand awareness, consideration, and future purchase intent.
• Lead creative testing, market testing, and learning agendas to improve media effectiveness.
• Monitor campaign performance and analyze results against KPIs and metrics.
• Partner with agencies and vendors to support planning, execution, and optimization.

Skills

Media planning

Analytical thinking

Brand-building

Data-driven decisions

Cross-functional collaboration

Project management

Presentation skills

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field

Job description

AutoNation seeks a Sr. Specialist, Awareness Media to support the development, execution, and optimization of upper- and mid-funnel media strategies across its brand portfolio and dealership locations.

The role partners with the Sr. Manager, Awareness Media to drive enterprise planning, channel investment recommendations, performance analysis, testing initiatives, and agency management across TV, CTV/OTT, radio, streaming audio, OOH, YouTube, and more.