Senior Luxury Automotive Brand Marketing Manager

AutoNation Inc.; Austin (TX); On-site; USD 100,000 - 163,000; Full time

Benefits offered by this job

401k matching

Health, dental, vision insurance

Maternity benefits

Vehicle purchase/discount programs

YouDecide discounts

DRVPNK cancer charity donations

Job summary

AutoNation is seeking an Automotive Brand Marketing Manager (Luxury Import Brands) to lead OEM marketing strategy nationwide. You will partner with Brand Presidents and OEMs to translate insights and priorities into integrated campaigns that boost vehicle sales, service, and customer engagement.

You will collaborate across Field Marketing, Media, CRM, Creative, After Sales, and Operations to align initiatives, maximize ROI, and guide market teams. Travel up to 50% is required.

Qualifications

• 5+ years of marketing experience, preferably automotive OEM marketing.
• Experience leading large-scale initiatives across multiple markets.
• Strong analytics, budgeting, forecasting, and performance measurement.
• Experience influencing senior leaders and driving alignment across cross-functional teams.
• Demonstrated success managing agency and vendor partnerships.
• Advanced proficiency in Excel and PowerPoint.

Responsibilities

• Develop and execute OEM marketing strategies to support sales, service, parts, and mobile service.
• Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.
• Serve as primary liaison to Brand Presidents, OEM partners, and internal stakeholders.
• Lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
• Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency.
• Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI.
• Manage OEM co-op funding planning, forecasting, reconciliation, and allocation processes.
• Monitor OEM compliance standards, incentive programs, and participation requirements.
• Provide strategic guidance and support to Field Marketing Directors, Local Marketing Managers, and market leadership teams.
• Analyze performance trends and share actionable insights to drive continuous improvement and business growth.
• Represent the company at OEM regional and national marketing meetings and communicate key takeaways across the organization.
• Support acquisition, divestiture, and facility upgrade initiatives in partnership with OEM stakeholders.

Skills

Marketing strategy

Leadership

Analytics

Budgeting & forecasting

Cross-functional collaboration

Vendor management

Microsoft Excel

Education

Bachelor's degree

Tools

Microsoft Office

Excel

PowerPoint

Job description

AutoNation is seeking an Automotive Brand Marketing Manager (Luxury Import Brands) to lead OEM marketing strategy nationwide. You will partner with Brand Presidents and OEMs to translate insights and priorities into integrated campaigns that boost vehicle sales, service, and customer engagement.

You will collaborate across Field Marketing, Media, CRM, Creative, After Sales, and Operations to align initiatives, maximize ROI, and guide market teams. Travel up to 50% is required.