Brand Architect & Growth Marketer for Innovation Real Estate

Collaborative Real Estate; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Collaborative Real Estate is building and activating innovation districts, research parks, shared lab environments, coworking hubs, and technology platforms that move ideas from lab to market. We seek a Marketing Generalist to shape and elevate our brand ecosystem as we scale across geographies and lines of business.

You’ll refine brand identity, create scalable marketing systems, and execute as a hands-on builder.

Qualifications

• 5–7+ years of full-cycle marketing experience.
• Strong content, brand, and graphic design skills (Adobe Suite / Canva / Figma).
• Experience managing multiple brands/sub-brands.
• Ability to establish marketing systems and processes (CRM, pipeline management, digital asset library).
• Portfolio demonstrating strategy + execution.
• Bonus points for experience in: commercial real estate, innovation districts, labs, or university-industry ecosystems; early-stage environments; department-of-one roles; cross-functional leadership.

Responsibilities

• Define brand architecture and narrative across CRE’s expanding portfolio.
• Create high-quality marketing collateral (web, one-pagers, pitch decks, signage, building marketing assets).
• Own the corporate website and digital presence.
• Lead SEO, digital ads, and content strategy.
• Implement CRM/marketing systems and track pipeline influence.
• Partner with leasing, business development, and innovation/programming teams to support growth.
• Collaborate with CRE’s scientific journalism communications function to maintain credibility and thought leadership.

Skills

Full-cycle marketing

Content marketing

Branding

Graphic design

Tools

Adobe Suite

Canva

Figma

Job description

Collaborative Real Estate is building and activating innovation districts, research parks, shared lab environments, coworking hubs, and technology platforms that move ideas from lab to market. We seek a Marketing Generalist to shape and elevate our brand ecosystem as we scale across geographies and lines of business.

You’ll refine brand identity, create scalable marketing systems, and execute as a hands-on builder.