Marketing Generalist

Collaborative Real Estate; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

Collaborative Real Estate seeks a Marketing Generalist to shape and elevate our brand ecosystem as we scale across markets and geographies. This ground-up role builds and steward s a growing portfolio of brands, including commercial properties, innovation centers, residential properties, and a SaaS platform.

You will define brand architecture, create high-quality collateral, own the corporate website, lead SEO and digital campaigns, implement CRM/marketing systems, and collaborate with leasing,

Qualifications

• 5–7+ years full-cycle marketing experience.
• Strong content, brand, and graphic design skills.
• Experience managing multiple brands/sub-brands.
• Ability to establish marketing systems and processes (CRM, pipeline management).
• Portfolio demonstrating strategy + execution.

Responsibilities

• Define brand architecture & narrative across CRE’s expanding portfolio.
• Create high-quality marketing collateral (web, one-pagers, pitch decks, signage).
• Own the corporate website & digital presence.

Skills

Brand management

Content creation

Graphic design

CRM systems

SEO & ads

Multi-brand management

Tools

Adobe Suite

Canva

Figma

Job description

About Us At Collaborative Real Estate (CRE), we sit at the intersection of universities, research, entrepreneurship, and corporate innovation. We build and activate innovation districts, research parks, shared lab environments, coworking hubs, and technology platforms that help big ideas move from the lab to the real world. About the Role We're looking for a Marketing Generalist to help shape and elevate our brand ecosystem as we scale across multiple business lines and geographies. This is a ground-up role for a builder: someone who loves refining brand identity, creating compelling content, and developing scalable marketing systems, while rolling up their sleeves to execute as a DOO.

• You’ll build and steward a growing portfolio of brands, including:
• Commercial properties across multiple markets
• Innovation & coworking centers
• Residential properties
• A SaaS platform
• Hosted innovation & community programming What You'll Do:
• Define brand architecture & narrative across CRE’s expanding portfolio
• Create high-quality marketing collateral (web, one-pagers, pitch decks, signage, building marketing assets)
• Own the corporate website & digital presence
• Lead SEO, digital ads, and content strategy
• Implement CRM/marketing systems and track pipeline influence
• Partner with leasing, business development, and innovation/programming teams to support growth
• Collaborate with our “scientific journalism” communications function — ensuring CRE’s credibility and thought leadership remain front and center
• If you’re energized by multi-brand orchestration, strategic storytelling, and building scalable infrastructure, you’ll thrive here. What We’re Looking For:
• 5–7+ years full-cycle marketing experience
• Strong content, brand, and graphic design skills (Adobe Suite / Canva / Figma)
• Experience managing multiple brands/sub-brands
• Ability to establish marketing systems and processes (CRM, pipeline management, digital asset library)
• Portfolio demonstrating strategy + execution Bonus Points if you have experience in:
• Commercial real estate
• Innovation districts, Tech Square, labs, or university-industry ecosystems
• Early-stage environments or “department of one” roles
• Cross-functional leadership and soft influence style Why CRE? You’ll be part of a mission-driven team shaping the future of innovation infrastructure — building spaces, programs, and stories that propel research, startups, and industry collaboration forward. If you’re a strategic storyteller, builder, and brand steward who wants to help shape spaces and programs where innovation thrives, we’d love to meet you. Our Committment: CRE is committed to building diverse, inclusive teams that reflect the communities we serve. We welcome candidates from all backgrounds and identities.