Marketing Manager: Real Estate Brand & Growth

Greystar; Virginia (MN); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Paid time off and holidays

401(k) with company match

Parental leave

Job summary

Greystar is seeking a Marketing Manager on the East Coast to lead corporate marketing initiatives, build brand strategy, and drive portfolio performance. You will partner with onsite and operations teams to implement campaigns, analyze performance, and report results.

The role emphasizes brand consistency, data-driven decision making, and collaboration with internal and client teams to deliver impactful campaigns and assets across our portfolio.

Qualifications

• At least 3 years of corporate-level marketing experience in the property management or related industry.
• Four-year college degree in Marketing, Communications, Business, or related field.
• Located on the East Coast with ability to travel approximately 20%.

Responsibilities

• Serve as primary marketing contact for Onsite and Operations teams.
• Collaborates with Onsite team and Operations on marketing programs.
• Defines and executes marketing strategy, brand evolution, and programs to support goals.
• Oversees and maintains Greystar brand consistency across the portfolio.
• Manages digital assets, social channels, and advertising campaigns.
• Manages community digital assets, collateral materials, and training materials.
• Provides marketing budget recommendations and supports annual budgeting.
• Potentially supervises other marketing team members.

Skills

Excel

PowerPoint

Google Analytics

Brand strategy

Project management

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Canva

Job description

Greystar is seeking a Marketing Manager on the East Coast to lead corporate marketing initiatives, build brand strategy, and drive portfolio performance. You will partner with onsite and operations teams to implement campaigns, analyze performance, and report results.

The role emphasizes brand consistency, data-driven decision making, and collaboration with internal and client teams to deliver impactful campaigns and assets across our portfolio.