Marketing Generalist

Collaborative Real Estate; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Collaborative Real Estate is building and activating innovation districts, research parks, shared lab environments, coworking hubs, and technology platforms that move ideas from lab to market. We seek a Marketing Generalist to shape and elevate our brand ecosystem as we scale across geographies and lines of business.

You’ll refine brand identity, create scalable marketing systems, and execute as a hands-on builder.

Qualifications

• 5–7+ years of full-cycle marketing experience.
• Strong content, brand, and graphic design skills (Adobe Suite / Canva / Figma).
• Experience managing multiple brands/sub-brands.
• Ability to establish marketing systems and processes (CRM, pipeline management, digital asset library).
• Portfolio demonstrating strategy + execution.
• Bonus points for experience in: commercial real estate, innovation districts, labs, or university-industry ecosystems; early-stage environments; department-of-one roles; cross-functional leadership.

Responsibilities

• Define brand architecture and narrative across CRE’s expanding portfolio.
• Create high-quality marketing collateral (web, one-pagers, pitch decks, signage, building marketing assets).
• Own the corporate website and digital presence.
• Lead SEO, digital ads, and content strategy.
• Implement CRM/marketing systems and track pipeline influence.
• Partner with leasing, business development, and innovation/programming teams to support growth.
• Collaborate with CRE’s scientific journalism communications function to maintain credibility and thought leadership.

Skills

Full-cycle marketing

Content marketing

Branding

Graphic design

Tools

Adobe Suite

Canva

Figma

Job description

About Us At Collaborative Real Estate (CRE), we sit at the intersection of universities, research, entrepreneurship, and corporate innovation. We build and activate innovation districts, research parks, shared lab environments, coworking hubs, and technology platforms that help big ideas move from the lab to the real world.

About the Role

We're looking for a Marketing Generalist to help shape and elevate our brand ecosystem as we scale across multiple business lines and geographies. This is a ground-up role for a builder: someone who loves refining brand identity, creating compelling content, and developing scalable marketing systems, while rolling up their sleeves to execute as a DOO.

Portfolio of Brands

• Commercial properties across multiple markets
• Innovation & coworking centers
• Residential properties
• A SaaS platform

What You’ll Do

• Define brand architecture & narrative across CRE’s expanding portfolio
• Create high-quality marketing collateral (web, one-pagers, pitch decks, signage, building marketing assets)
• Own the corporate website & digital presence
• Lead SEO, digital ads, and content strategy
• Implement CRM/marketing systems and track pipeline influencePartner with leasing, business development, and innovation/programming teams to support growth
• Collaborate with our “scientific journalism” communications function — ensuring CRE’s credibility and thought leadership remain front and center
• If you’re energized by multi-brand orchestration, strategic storytelling, and building scalable infrastructure, you’ll thrive here.

What We’re Looking For

• 5–7+ years full-cycle marketing experience
• Strong content, brand, and graphic design skills (Adobe Suite / Canva / Figma)
• Experience managing multiple brands/sub-brands
• Ability to establish marketing systems and processes (CRM, pipeline management, digital asset library)
• Portfolio demonstrating strategy + execution
• Bonus Points if you have experience in:
• Commercial real estate
• Innovation districts, Tech Square, labs, or university-industry ecosystems
• Early-stage environments or “department of one” roles
• Cross-functional leadership and soft influence style

Why CRE?

You’ll be part of a mission-driven team shaping the future of innovation infrastructure — building spaces, programs, and stories that propel research, startups, and industry collaboration forward. If you’re a strategic storyteller, builder, and brand steward who wants to help shape spaces and programs where innovation thrives, we’d love to meet you.

Our Commitment

CRE is committed to building diverse, inclusive teams that reflect the communities we serve. We welcome candidates from all backgrounds and identities.