Brand Architect for Ethical Commerce (32-Hour Week)

Alvara; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

32 Hour Work Week (Mon-Thu)

Full medical, dental, vision

PTO and access to product roadmap

Job summary

Alvara is seeking a Marketing & Brand Manager to lead our brand voice, marketing strategy, and early community-building efforts. You will ensure the company’s story, tone, and values are consistently expressed across public channels, both physical and digital.

You’ll manage campaign development, social content, experiential activations, and product launches with Retail, Product, and Commercial teams. This role shapes Alvara’s voice as we grow globally, with a hands-on, creative marketing

Qualifications

• 7+ years experience in marketing, brand, or creative strategy roles (agency or in-house).
• Experience developing and executing multi-platform marketing campaigns from strategy to delivery.
• Strong portfolio of work across branding, storytelling, content, and campaign activation.
• Fluency in managing social, email, in-store, and experiential content pipelines.
• Demonstrated success owning brand KPIs and turning marketing insights into business growth.
• Ability to write, edit, and shape brand language with precision and consistency.
• Strong project management skills and ability to operate within cross-functional teams.

Responsibilities

• Launch Alvara’s multi-channel brand presence across social, digital, print, packaging, and in-store media.
• Manage brand rollout for Alvara Lab Miami, including campaign execution, event support, and IRL storytelling.
• Build and execute Alvara’s content and communications calendar, including launches, updates, and thought leadership.
• Develop brand frameworks and templates that scale across verticals and global markets.
• Lead marketing eSorts for flagship product and platform releases in collaboration with Commercial team.
• Develop KPIs and reporting structures for brand performance, campaign ROI, and engagement metrics.
• Manage and coordinate with external creative vendors (designers, studios, copywriters) when needed.
• Ensure brand compliance and message consistency across all internal and external comms.
• Create product packaging and promotional content that reflects Alvara’s ethical sourcing and tech-forward mission.

Skills

Marketing leadership

Brand strategy

Campaign management

Analytics & storytelling

Cross-functional collaboration

Tools

Figma

Notion

Webflow

Klaviyo

Job description

Alvara is seeking a Marketing & Brand Manager to lead our brand voice, marketing strategy, and early community-building efforts. You will ensure the company’s story, tone, and values are consistently expressed across public channels, both physical and digital.

You’ll manage campaign development, social content, experiential activations, and product launches with Retail, Product, and Commercial teams. This role shapes Alvara’s voice as we grow globally, with a hands-on, creative marketing