Marketing & Brand Manager

Alvara; San Francisco (CA); Sur place; USD 120 000 - 170 000; Plein temps

Avantages offerts par ce poste

32 Hour Work Week (Mon-Thu)

Full medical, dental, vision

PTO and access to product roadmap

Résumé du poste

Alvara is seeking a Marketing & Brand Manager to lead our brand voice, marketing strategy, and early community-building efforts. You will ensure the company’s story, tone, and values are consistently expressed across public channels, both physical and digital.

You’ll manage campaign development, social content, experiential activations, and product launches with Retail, Product, and Commercial teams. This role shapes Alvara’s voice as we grow globally, with a hands-on, creative marketing

Qualifications

• 7+ years experience in marketing, brand, or creative strategy roles (agency or in-house).
• Experience developing and executing multi-platform marketing campaigns from strategy to delivery.
• Strong portfolio of work across branding, storytelling, content, and campaign activation.
• Fluency in managing social, email, in-store, and experiential content pipelines.
• Demonstrated success owning brand KPIs and turning marketing insights into business growth.
• Ability to write, edit, and shape brand language with precision and consistency.
• Strong project management skills and ability to operate within cross-functional teams.

Responsabilités

• Launch Alvara’s multi-channel brand presence across social, digital, print, packaging, and in-store media.
• Manage brand rollout for Alvara Lab Miami, including campaign execution, event support, and IRL storytelling.
• Build and execute Alvara’s content and communications calendar, including launches, updates, and thought leadership.
• Develop brand frameworks and templates that scale across verticals and global markets.
• Lead marketing eSorts for flagship product and platform releases in collaboration with Commercial team.
• Develop KPIs and reporting structures for brand performance, campaign ROI, and engagement metrics.
• Manage and coordinate with external creative vendors (designers, studios, copywriters) when needed.
• Ensure brand compliance and message consistency across all internal and external comms.
• Create product packaging and promotional content that reflects Alvara’s ethical sourcing and tech-forward mission.

Connaissances

Marketing leadership

Brand strategy

Campaign management

Analytics & storytelling

Cross-functional collaboration

Outils

Figma

Notion

Webflow

Klaviyo

Description du poste

Alvara is a platform company reinventing how global trade, trust, and consumer intelligence come together. We’re building data infrastructure that connects source to shelf, enabling radically transparent supply chains, participatory commerce, and real-time behavioral insights across physical and digital environments.

Our first vertica, consumer wellnes, proves what this platform can do: track ethically sourced commodities from farm to shelf, verify integrity through smart packaging, and learn directly from customer interaction. But that’s just the beginning. Alvara is architected to scale into any industry where trust, data, and human behavior intersect.

With a blockchain-backed sourcing engine, an AI-native operating system (AlvaraAI), and a flagship retail lab launching in Miami, we’re not just launching a product, we’re building the next generation of intelligent, ethical infrastructure. We’re backed by leading partners and assembling a founding team that blends systems thinking, cultural fluency, and operational rigor.

If you're ready to build the future of commerce and redefine what companies owe their communities: this is your moment.

The Role

Alvara is seeking a Marketing & Brand Manager to lead the execution of our brand voice, marketing strategy, and early community-building eSorts. This role is responsible for ensuring that the company’s brand its story, tone, and values are consistently and powerfully expressed across all public-facing channels, both physical and digital.

You’ll manage campaign development, social content, experiential activations, and product launches in collaboration with Retail, Product, and Commercial leads. You’ll also help shape the early DNA of Alvara’s voice, crafting narratives and frameworks that support global growth, vertical expansion, and investor visibility.

This is an ideal opportunity for a hands-on creative marketer who wants to build something lasting - where storytelling meets infrastructure, and meaning meets momentum.

Key Deliverables in the First 12-18 Months

• Launch Alvara’s multi-channel brand presence across social, digital, print, packaging, and in-store media
• Manage brand rollout for Alvara Lab Miami, including campaign execution, event support, and IRL storytelling
• Build and execute Alvara’s content and communications calendar, including launches, updates, and thought leadership
• Develop brand frameworks and templates that scale across verticals and global markets
• Lead marketing eSorts for flagship product and platform releases in collaboration with Commercial team
• Develop KPIs and reporting structures for brand performance, campaign ROI, and engagement metrics
• Manage and coordinate with external creative vendors (designers, studios, copywriters) when needed
• Ensure brand compliance and message consistency across all internal and external comms
• Create product packaging and promotional content that reflects Alvara’s ethical sourcing and tech-forward mission

Who You Are

You are a creative and strategic brand builder who’s ready to move fast without compromising meaning.

You’re fluent in both aesthetics and analytics, and you understand that a strong brand is a business asset - not just a vibe. You’ve worked in fast-moving environments, managed campaigns across platforms, and built brands that customers don’t just recognize, but believe in.

Minimum Qualifications

• 7+ years experience in marketing, brand, or creative strategy roles (agency or in-house)
• Experience developing and executing multi-platform marketing campaigns from strategy to delivery
• Strong portfolio of work across branding, storytelling, content, and campaign activation
• Fluency in managing social, email, in-store, and experiential content pipelines
• Demonstrated success owning brand KPIs and turning marketing insights into business growth
• Ability to write, edit, and shape brand language with precision and consistency
• Strong project management skills and ability to operate within cross-functional teams

Preferred Experience

• Worked in high-growth early-stage consumer or platform businesses
• Built marketing or brand playbooks for a new company or vertical launch
• Experience supporting physical retail or DTC product launches
• Familiarity with tools like Figma, Notion, Webflow, and Klaviyo
• Exposure to sustainability, blockchain, or tech-meets-culture environments

Compensation

Salary Range: Competitive

Equity: Early team grant

Benefits: 32 Hour Work Week (Mon-Thu), Full medical, dental, vision, PTO, and full access to product and platform roadmap

Reports to: Head of Sales and Strategic Partnerships

Status: Accepting Pre-Applications

Why This Role Matters

Alvara’s technology will change the way commerce works, but its story is what will move people. As Marketing & Brand Manager, you’ll shape that story at the moment it matters most - crafting meaning, momentum, and resonance into everything we share. If you’ve been waiting to build a brand that aligns purpose with precision, we’re building it with you.