Brand Strategy Architect — Own Our Voice

Alpaca Health; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Flexible PTO

Meaningful equity

Competitive salary

Job summary

Alpaca Health seeks a Brand Strategy Associate to own who Alpaca is and how we sound, look, and feel across every asset. You will define positioning, voice, tone, and visual identity, collaborating with designers, social leads, events managers, and a community lead to bring bold ideas to life.

This NYC in-office role requires a strong writer and a taste for innovative storytelling. You will drive branding from insight to execution, shaping campaigns and ensuring every touchpoint reflects our

Qualifications

• Self-starter who fills gaps without a brief.
• Strong writer and storyteller.
• Bold, original ideas with budget discipline.
• Balance stories and systems for brand consistency.
• Comfort with ambiguity and speed.

Responsibilities

• Define and evolve positioning, voice, and tone across all assets.
• Set visual identity direction and maintain the branding system.
• Write brand and messaging guidelines for scaling into new states.

Skills

Self-starter

Storyteller

Strong writer

Creative ideas

Job description

Alpaca Health seeks a Brand Strategy Associate to own who Alpaca is and how we sound, look, and feel across every asset. You will define positioning, voice, tone, and visual identity, collaborating with designers, social leads, events managers, and a community lead to bring bold ideas to life.

This NYC in-office role requires a strong writer and a taste for innovative storytelling. You will drive branding from insight to execution, shaping campaigns and ensuring every touchpoint reflects our