VP, Brand Marketing

Algolia, Inc.; United States; Hybrid; USD 265,000 - 300,000; Full time

Job summary

Algolia is seeking a VP of Brand to lead the company’s global brand strategy and creative presence. You will guide a team of in-house and agency creatives to position the company as a leadership in Retrieval Intelligence within the Discovery Economy, influencing customers, partners and developers.

You will own brand activations, ensure consistency, and drive measurable increases in awareness, pipeline, and revenue. The role reports to the CMO and demands senior leadership collaboration.

Qualifications

• 10+ years of brand strategy and marketing leadership experience.
• Proven track record of global brand activations and campaign delivery.
• Experience building, growing, and leading in-house creative teams.
• Extensive experience managing external creative and brand agencies.
• Strong executive communication and cross-functional collaboration.
• Experience in B2B SaaS marketing is a plus.
• Global/international brand experience across regions is a plus.

Responsibilities

• Define and socialize the global brand strategy across GTM and segments.
• Lead planning and execution of brand campaigns to drive awareness and pipeline.
• Build and manage an in-house creative team for scalable output.
• Oversee external agency relationships from selection to performance.
• Partner with the CMO to align brand investment with revenue goals.
• Drive brand adoption and consistency across internal teams and partners.
• Establish brand health metrics and report on business impact.
• Collaborate with Product Marketing and Demand Gen to integrate campaigns.
• Manage the brand budget and optimize investments.
• Represent brand strategy to senior leadership and stakeholders.

Skills

Brand strategy

Executive communication

Campaign management

Brand activations

Cross-functional leadership

Agency management

B2B SaaS marketing

Education

Bachelor's degree

Job description

the company is the retrieval intelligence layer that turns intent into trusted, decision-grade outcomes. Powering more than 1.7 trillion queries a year for over 18,000 customers with millisecond latency and 99.999% reliability, we are the recognized leader for Search and Product Discovery by top industry analyst firms. The the company platform turns a company's products, content, and business rules into data that humans, applications and AI agents can act upon. The result is trusted customer experiences with stronger conversions for measurable business impact.

The Vice President of Brand is responsible for leading the company’s global brand strategy and creative presence. This seasoned marketing leader will lead a team of in-house and agency creatives to develop a differentiated brand strategy, positioning the company as the company defining a new category – "Retrieval Intelligence" – within the Discovery Economy: every market where intent is matched against a large, fast-changing, economically valuable catalog. As the VP of Brand, you will be responsible for the company’s visual identity and brand messaging, along with brand experiences that bring the brand to life for customers, partners, developers and prospects – & increasingly, for the AI agents & answer engines that now discover, evaluate & recommend on their behalf.

The VP of Brand, will own brand activations across target markets, verticals, and ICPs — translating strategy into brand campaigns that drive measurable increases in brand awareness, pipeline, and revenue growth. You will set the standard for what great brand execution looks like at the company, balancing big-picture strategy with hands-on execution.

As a key member of the Marketing leadership team, you will work closely with Product Marketing, Demand Generation, Field Marketing, Corporate Marketing, Sales, Developer Relations, Analyst Relations, and Customer Experience teams to ensure brand reach and consistency across the company — as well as ensuring brand reach via our partner ecosystem, and customer base.

This is a role for a brand leader excited about the opportunity to define a category and build the company's brand from the ground up as we establish ourselves as the leader in Retrieval Intelligence.

YOUR ROLE WILL CONSIST OF:

• Develop and own the company's global brand strategy, positioning, voice, and visual identity, ensuring alignment to GTM strategy and adherence across all segments, verticals, regions, and channels.
• Lead the planning and execution of brand campaigns and activations to produce measurable increases in brand awareness and meaningful impact to pipeline and revenue growth.
• Build, grow, and manage an in-house creative team to scale creative output.
• Own and optimize a portfolio of external agency relationships from selection and onboarding through performance management.
• Partner with the CMO and marketing leadership team to define how brand investment supports broader GTM and revenue goals.
• Drive brand adoption and consistency across internal teams, the partner ecosystem, and the customer base, acting as the company's internal steward of brand standards.
• Establish brand health metrics and reporting that connect brand performance to business impact, and use that data to prioritize investment.
• Partner closely with Product Marketing, Demand Generation, Field Marketing, and Corporate Communications to ensure brand campaigns are integrated into broader marketing and GTM programs.
• Manage the brand budget, balancing investment across campaigns, agencies, and internal team growth.
• Represent brand at the executive level, communicating strategy, results, and investment needs to senior leadership and cross-functional stakeholders.

YOU MIGHT BE A FIT IF YOU HAVE:

• 10+ years of experience in brand strategy and brand marketing, with a track record of leading brand activations and campaign execution at global scale.
• Demonstrated success driving measurable increases in brand awareness that connect directly to business/performance outcomes
• Experience building, growing, and managing in-house creative teams from the ground up.
• Extensive experience managing external creative and brand agencies, including scoping, selection, and performance accountability.
• Strong executive communication and collaboration skills, with experience operating as a key member of a marketing leadership team.
• A track record of driving brand adoption across complex, cross-functional organizations — including internal teams, partners, and customers.
• Experience in B2B SaaS marketing is a plus.
• Familiarity with brand tracking and measurement tools, and connecting brand metrics to pipeline/revenue systems

NICE TO HAVE:

• Experience building a brand for a developer-facing, platform, or technical product company.
• Experience leading a brand through a major company milestone (IPO, acquisition, rebrand, or category creation).
• Global/international brand experience, including navigating regional nuance across NA, EMEA, and APAC.

WHAT SUCCESS LOOKS LIKE:

• Define and socialize the company's global brand strategy and secure buy-in from the CEO, CMO and GTM leadership team.
• Evolve the in-house creative team, with clear roles, workflows, and success KPIs aligned to the broader GTM strategy
• Audit and refine a managed portfolio of creative/brand agencies with clear scope and performance expectations.
• Launch at least one flagship global brand campaign or activation with measurable awareness lift tied to pipeline impact.
• Build reliable and transparent brand health measurement and reporting to guide investment decisions and brand strategy.
• Become the go-to voice for brand consistency across internal teams, partners, and customer-facing programs.
• Be recognized as a trusted, high-impact member of the marketing leadership team.

LOCATION

This is a hybrid role based in either New York City or Austin.

the company does not discriminate on the basis of race, color, religion, sex, age, national origin, military status, veteran status, disability status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

The annual base salary compensation range for this role reflects market pay data within this location. The exact compensation offered for this role may vary depending on specific location and job-related knowledge, technical skills, and experience; and is only one part of our Total Rewards philosophy to compensate and recognize employees for their work.

Base Salary Pay Range

$264,500—$300,000 USD

FLEXIBLE WORKPLACE STRATEGY:

the company’s flexible workplace model is designed to empower all Algolians to fulfill our mission to power search and discovery with ease. We place an emphasis on an individual’s impact, contribution, and output, over their physical location. the company