Brand Ambassador (Downtown LA)

Firestone Walker Brewing Company; Paso Robles (CA); On-site; USD 20,664 - 27,552; Part time

Job summary

Firestone Walker Brewing Company located in Paso Robles, California, is seeking a part-time Brand Ambassador. The role includes attending events, representing Firestone Walker's brands, and engaging with consumers. Responsibilities involve setting up event equipment, pouring beer tastings, and promoting product knowledge about Firestone Walker's brands. Ideal candidates should have a basic understanding of beer and brewing. Flexible scheduling as events vary across different locations and types.

Qualifications

• Understanding of trading and Firestone Walker brands.
• Experience in event-related roles preferred.
• Ability to communicate effectively with consumers.

Responsibilities

• Assist at off-site events to promote Firestone Walker brands.
• Set up and break down pouring stations at events.
• Engage and educate consumers about Firestone Walker products.

Skills

Brewing knowledge

Event management

Consumer engagement

Job description

Overview

Who We Are
Born in a humble shed on the back-forty of the family vineyard, Firestone Walker is a California beer company like no other – founded by two brothers-in-law who simply wanted to make the perfect beer. Now a regional craft brewery, our singular purpose remains – to craft the world’s best beers. Passionately in pursuit of the perfect beer… and never satisfied.

Job Summary
The part-time Brand Ambassador will attend events on behalf of Firestone Walker Brewing Company where our brands (Firestone Walker, Mind Haze, 805, and Cali Squeeze) are represented. The Brand Ambassador will be responsible for setting up equipment and displays, pouring beer, handing out materials and educating consumers on our brands. These events can vary from surf contests, tasting events, or music festivals, with activations ranging from a small single day event with low attendance to a multi-day highly attended event.

Essential Job Duties and Responsibilities

Specifically, the responsibilities of the position include, but are not limited to, the following activities:

• Maintain general brewing and brand knowledge of specific Firestone Walker brewing information and brands
• Assist and run off-site events in areas where Firestone Walker beer is sold or brands are represented as assigned by the Field Marketing Manager
• Secure and transport beer, retail, or event equipment to and from event sites
• Set up, break down and clean pouring stations at event sites
• Pour beer tastings while engaging and educating consumers at events
• Understand basic maintenance of event equipment that is utilized
• Understand and be able to answer basic questions about general beer knowledge, Firestone Walker products and brands, and the company itself
• Ensure FW brand standards are followed at all events
• Assist with account promotions as needed
• Help identify local influencers within assigned region
• Report to and remain in regular correspondence with the Field Marketing Manager no less than once a month to check-in
• Other duties as assigned