Brand Ambassador (OC & SD)

Firestone Walker Brewing Company; Paso Robles (CA); On-site; USD 25,000 - 36,000; Part time

Job summary

Firestone Walker Brewing Company is seeking a part-time Brand Ambassador to represent our brands at events such as surf contests, tastings, and festivals in the California region. You will set up displays, pour beer, distribute materials, and educate attendees about Firestone Walker, Mind Haze, 805, and Cali Squeeze.

Events vary from single-day to multi-day activations. You will maintain brand knowledge, transport and manage event equipment, and collaborate with the Field Marketing Manager to

Responsibilities

• Maintain general brewing and brand knowledge of Firestone Walker brands.
• Assist and run off-site events in areas where Firestone Walker beer is sold or brands are represented.
• Secure and transport beer, retail, or event equipment to and from event sites.
• Set up, break down and clean pouring stations at event sites.
• Pour beer tastings while engaging and educating consumers at events.
• Understand basic maintenance of event equipment that is utilized.
• Answer basic questions about Firestone Walker products and brands.
• Ensure FW brand standards are followed at all events.
• Assist with account promotions as needed.
• Help identify local influencers within assigned region.
• Report to and check in with the Field Marketing Manager at least monthly.
• Other duties as assigned.

Job description

Who We Are

Born in a humble shed on the back-forty of the family vineyard, Firestone Walker is a California beer company like no other – founded by two brothers-in-law who simply wanted to make the perfect beer. Now a regional craft brewery, our singular purpose remains – to craft the world’s best beers. Passionately in pursuit of the perfect beer… and never satisfied.

Job Summary

The part-time Brand Ambassador will attend events on behalf of Firestone Walker Brewing Company where our brands (Firestone Walker, Mind Haze, 805, and Cali Squeeze) are represented. The Brand Ambassador will be responsible for setting up equipment and displays, pouring beer, handing out materials and educating consumers on our brands. These events can vary from surf contests, tasting events, or music festivals, with activations ranging from a small single day event with low attendance to a multi-day highly attended event.

Essential Job Duties And Responsibilities

Specifically, the responsibilities of the position include, but are not limited to, the following activities:

• Maintain general brewing and brand knowledge of specific Firestone Walker brewing information and brands
• Assist and run off-site events in areas where Firestone Walker beer is sold or brands are represented as assigned by the Field Marketing Manager
• Secure and transport beer, retail, or event equipment to and from event sites
• Set up, break down and clean pouring stations at event sites
• Pour beer tastings while engaging and educating consumers at events
• Understand basic maintenance of event equipment that is utilized
• Understand and be able to answer basic questions about general beer knowledge, Firestone Walker products and brands, and the company itself
• Ensure FW brand standards are followed at all events
• Assist with account promotions as needed
• Help identify local influencers within assigned region
• Report to and remain in regular correspondence with the Field Marketing Manager no less than once a month to check-in
• Other duties as assigned