Brand Affiliate Manager

3 Little Birds Interactive; San Diego (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A marketing agency in San Diego is looking for a motivated individual to manage their affiliate team and drive performance marketing strategies. Key responsibilities include overseeing affiliate management, optimizing campaigns, and analyzing performance metrics. Candidates should have over 3 years of experience in performance marketing, established publisher contacts, and strong project management skills. This role demands excellent communication and problem-solving abilities, with proficiency in Microsoft Excel being essential.

Qualifications

• 3+ years experience in performance marketing managing affiliate programs.
• Familiarity with third-party affiliate platforms required.
• Established contacts with publishers and affiliate networks.
• Experience in recruiting strong partners and managing teams.
• Effective project management skills essential.
• Outgoing and engaging personality to represent the company.

Responsibilities

• Oversee affiliate team and manage all aspects of affiliate management.
• Develop the company’s performance marketing strategy.
• Work with publishers to optimize delivery and campaign performance.
• Analyze publisher performance weekly to maximize revenue.
• Proactively recruit new publishers to drive growth.
• Manage Affiliate promotional strategy and operations.

Skills

Performance marketing

Affiliate program management

Publisher relations

Project management

Communication skills

Problem-solving skills

Tools

Microsoft Excel

Reporting tools

Affiliate platforms

Job description

Affiliate Team Management – Oversee the affiliate team and all aspects of affiliate management including recruitment, account updates, communication, publisher relations, reporting, and other essential tasks.

• Take a leading role in developing the company’sperformance marketing strategy.
• Daily publisher Management – Work with publishers to optimize delivery and campaign performance
• Analyze publisher performance on a weekly basis in order to maximize revenue, identify opportunities, optimize campaigns and develop/report key metrics back to senior management
• Publisher Recruitment – Be willing and able to proactively recruit new publishers on an ongoing basis to drive growth
• Develop and manage ongoing Affiliate calendar and communication plan incorporating promotional campaigns, Publisher partnerships, merchandise plans, and larger client initiatives
• Manage Affiliate promotional strategy: coordinate with cross-functional teams, create offers, manage placement strategy, conduct analysis to drive future recommendations
• Implement initiatives that enhance publisher productivity, create new growth opportunities and increase ROI
• Monitor and analyze affiliate performance to measure affiliate effectiveness and work with analytics team to develop forecasts and models
• Manage publisher operations, including acquisition, set-up, lead tracking, payments, invoicing and dispute resolution
• Monitor competitive landscape and utilize benchmark data to provide insight to key stakeholders on trends and emerging opportunities
• Meet with partners and attend industry conferences

Qualifications

• 3+ years experience in performance marketing, specifically managing affiliate programs for several brands at once.
• Familiarity with third-party affiliate platforms (Linkshare, Commission Junction, Impact Radius, etc)
• Must have established contacts with publishers and affiliate networks.
• Experienced in the process of prospecting, contacting and recruiting strong partners as well as team management experience.
• Experience with on-boarding and negotiating with both publishers and advertisers/merchants
• Experience evaluating creative messages, analyzing results and optimizing campaigns.
• Effective project management skills.
• Team player with the ability to operate as a leader and motivator.
• Experience working in a fast-paced environment (start-up experience a plus)
• Must be outgoing and engaging – able to represent the company enthusiastically both at industry events and when speaking with clients.
• Excellent communication, time management, and problem solving skills
• High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools.