Brand Advocate - Columbus, OH

Strategic Group; Columbus (OH); On-site; USD 17,000 - 28,000; Full time

Job summary

Strategic Group, a full-scale marketing agency, seeks a Brand Advocate to be the frontline face of Gallo Spirits in on-premises channels. You will engage consumers, drive trial, and energize activations through improvisational approach and brand storytelling.

You will work nights and weekends, train staff, and represent brands with confidence and charisma while ensuring materials and scripts are followed. This role supports experiential programs and promotions.

Qualifications

• Speak intelligently and professionally deliver brand messaging as trained.
• Work independently with enthusiasm, proactivity and self-motivation.
• Must be of legal age to serve alcohol and available nights/weekends.
• Prior agency experience is a plus but not required.

Responsibilities

• Train account staff and set up as outlined in program materials.
• Perform tastings, promotions and events as trained.
• Represent the brand(s) at activations and deliver key facts and scripts.
• Engage consumers to favor the featured brand(s) during activations.
• Accept POSM materials, log inventory and arrive with materials.
• Pass training exams to activate events.

Skills

Sociable

Funny

Able to Improvise

Confident

Kind

Self Aware

Creative

Charismatic

Job description

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.

BRAND ADVOCATE

The Brand Advocate is the frontline face of the Gallo Spirits brands in the on-premises channel. They will engage consumers, entice trial, persuade objectors and create excitement. In many cases, the Brand Advocate will employ improvisational acting tools to effectively reach their target.

RESPONSIBILITIES

• Train account staff and set-up as outlined in the program materials
• Perform the mechanics of tastings, promotions and events as trained
• Represent the brand(s) as outlined in the program or event training
• Deliver key facts, brands messages and script as outlined in the program training
• Engage consumers to favor the brand(s) featured during the activation
• Accept POSM materials for activations, log inventory and arrive at activation with all materials
• Pass training exams in order to activate events

ATTRIBUTES

• Sociable
• Funny
• Able to Improvise
• Confident
• Kind
• Self Aware
• Creative
• Charismatic

QUALIFICATIONS

• Ability to speak intelligently and professionally deliver key facts and brand messaging as outlined in the program training
• Ability to work independently and to be responsible, enthusiastic, proactive and self motivate
• Applicant must be of legal age to serve alcohol
• Must be available to work a flexible schedule including nights and weekends
• Prior agency experience is a plus, but not mandatory

REPORTING RELATIONSHIP AND EVALUATION

Reports directly to and is evaluated by the company’s Brand Specialist.

The above description is intended to describe the general content of and requirements for the performance of the job of Brand Specialist. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason.