Brand Advocate - Gainesville, FL

Strategic Group; Gainesville (FL); On-site; USD 30,000 - 42,000; Full time

Job summary

Strategic Group in Gainesville, FL is seeking a Brand Advocate to front-line engage consumers at on-premises activations. You will deliver brand messaging, drive trial, and represent our spirits brands with energy.

The role requires sociable, articulate individuals, flexible scheduling including nights and weekends, with ability to work independently and pass program training. Prior agency experience is a plus.

Qualifications

• Ability to speak intelligently and professionally deliver key facts and brand messaging as outlined in the program training
• Ability to work independently and to be responsible, enthusiastic, proactive and self motivate
• Applicant must be of legal age to serve alcohol
• Must be available to work a flexible schedule including nights and weekends
• Prior agency experience is a plus, but not mandatory

Responsibilities

• Train account staff and set-up as outlined in the program materials
• Perform the mechanics of tastings, promotions and events as trained
• Represent the brand(s) as outlined in the program or event training
• Deliver key facts, brands messages and script as outlined in the program training
• Engage consumers to favor the brand(s) featured during the activation
• Accept POSM materials for activations, log inventory and arrive at activation with all materials
• Pass training exams in order to activate events

Skills

Sociable

Funny

Able to Improvise

Confident

Kind

Self Aware

Creative

Charismatic

Job description

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.

BRAND ADVOCATE

The Brand Advocate is the frontline face of the Gallo Spirits brands in the on-premises channel. They will engage consumers, entice trial, persuade objectors and create excitement. In many cases, the Brand Advocate will employ improvisational acting tools to effectively reach their target.

RESPONSIBILITIES

Train account staff and set-up as outlined in the program materials

Perform the mechanics of tastings, promotions and events as trained

Represent the brand(s) as outlined in the program or event training

Deliver key facts, brands messages and script as outlined in the program training

Engage consumers to favor the brand(s) featured during the activation

Accept POSM materials for activations, log inventory and arrive at activation with all materials

Pass training exams in order to activate events

ATTRIBUTES

Sociable

Funny

Able to Improvise

Confident

Kind

Self Aware

Creative

Charismatic

QUALIFICATIONS

Ability to speak intelligently and professionally deliver key facts and brand messaging as outlined in the program training

Ability to work independently and to be responsible, enthusiastic, proactive and self motivate

Applicant must be of legal age to serve alcohol

Must be available to work a flexible schedule including nights and weekends

Prior agency experience is a plus, but not mandatory

REPORTING RELATIONSHIP AND EVALUATION

Reports directly to and is evaluated by the company’s Brand Specialist.

The above description is intended to describe the general content of and requirements for the performance of the job of Brand Specialist. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason.