Brand & Ad Operations Specialist: Campaign Mastery

Roblox Corporation; San Mateo, Northern (CA, KY); Hybrid; USD 164,000 - 199,000; Full time

Job summary

Roblox Corporation is seeking a Brand & Ad Operations Specialist to own end-to-end campaign execution across platforms, from media plan development to trafficking and optimization.

You will work with internal teams to traffic campaigns, monitor performance, and translate results into actionable client insights. The role requires deep familiarity with major ad platforms and strong cross-functional collaboration.

Qualifications

• 6–8 years of experience in ad operations, programmatic, campaign management, or digital media planning.
• Familiarity with digital ad platforms (e.g., Google Ads, Meta Ads Manager, The Trade Desk, DV360) and tagging tools (Google Tag Manager, Google Analytics).
• Strong understanding of digital advertising KPIs, attribution models, and media math.
• Experience building or managing media plans and flighting schedules.
• Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns at once.
• Basic understanding of SQL and/or experience working with data platforms is a plus.

Responsibilities

• Campaign Setup & Execution: Build media plans in response to RFPs and traffic/launch campaigns across platforms (Google Ads, Roblox Ads).
• Campaign Management & Optimization: Monitor pacing and performance; analyze data to recommend optimizations.
• Reporting & Insights: Develop standard and custom performance reports; translate data into actionable client insights.
• Cross-Functional & Process Support: Partner with Product and Engineering to improve campaign setup processes and documentation.

Skills

Ad operations

Campaign management

Data analysis

SQL basics

Communication

Tools

Google Ads

Meta Ads Manager

The Trade Desk

DV360

Google Tag Manager

Job description

Roblox Corporation is seeking a Brand & Ad Operations Specialist to own end-to-end campaign execution across platforms, from media plan development to trafficking and optimization.

You will work with internal teams to traffic campaigns, monitor performance, and translate results into actionable client insights. The role requires deep familiarity with major ad platforms and strong cross-functional collaboration.