Brand & Ad Ops Lead: Campaigns & Optimization

Roblox; San Mateo (CA); On-site; USD 164,000 - 199,000; Full time

Benefits offered by this job

Equity compensation

Benefits described on page

Job summary

Roblox is seeking a detail-oriented Brand & Ad Operations Specialist to lead end-to-end campaign execution—from media plan development to trafficking, tracking, reporting, and optimization. You’ll ensure campaigns launch accurately, perform efficiently, and meet client goals.

Responsibilities include building media plans, trafficking campaigns across Google Ads and Roblox Ads, monitoring performance, and delivering actionable insights to clients.

Qualifications

• : 6-8 years of experience in ad operations, programmatic, campaign management, or digital media planning.

Responsibilities

• Build media plans in response to RFPs, incorporating platform capabilities, targeting strategies, and inventory availability.
• Traffic and launch campaigns across platforms (Google Ads, Roblox Ads) with internal teams.
• Monitor pacing, performance, and delivery across live campaigns; flag and resolve issues.
• Develop and maintain standardized and custom performance reports using internal dashboards and data tools.

Skills

Ad operations

Programmatic

Campaign management

Digital media planning

Campaign optimization

Data-driven decision making

Cross-functional communication

Tools

Google Ads

Meta Ads Manager

The Trade Desk

DV360

Google Tag Manager

Google Analytics

Job description

Roblox is seeking a detail-oriented Brand & Ad Operations Specialist to lead end-to-end campaign execution—from media plan development to trafficking, tracking, reporting, and optimization. You’ll ensure campaigns launch accurately, perform efficiently, and meet client goals.

Responsibilities include building media plans, trafficking campaigns across Google Ads and Roblox Ads, monitoring performance, and delivering actionable insights to clients.