Brand Activation & Trade Marketing Lead

Connor; Fort Lauderdale (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

National Beverage Corp in Fort Lauderdale seeks a Trade Marketing & Events Specialist to drive brand growth through trade marketing initiatives and high‑impact events across the beverage category. You will partner with Sales, Marketing and Merchandising to strengthen brand visibility, manage event planning, budgets, and post‑event analysis, and ensure compliant brand execution with cross‑functional teams.

The role requires strong communication, vendor management, and willingness to travel to

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years in trade marketing, events, or field marketing (beverage/CPG preferred).
• Strong understanding of beverage industry dynamics and trends.
• Excellent project management and organizational skills.
• Strong communication and relationship-building abilities.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with agencies, vendors, and distributor partners.
• Proficiency in Microsoft Office; familiarity with CRM or marketing platforms.
• Willingness to travel for events.

Responsibilities

• Event Planning & Execution — Lead the planning, coordination, and on-site execution of beverage industry trade shows, and sampling activations.
• Trade Marketing Programs — Develop and execute trade marketing initiatives that drive velocity and distribution, including POS materials, promotional merchandise, retail displays, and seasonal campaigns.
• Sales Enablement — Create sell-in materials, product education tools, and channel-specific assets that support the Sales team in presenting the beverage portfolio to retailers, operators, and distributors.
• Budget Management — Manage trade marketing and event budgets, ensuring cost-effective planning, accurate forecasting, and timely reconciliation.
• Cross-Functional Collaboration — Work closely with sales, merchandising, marketing and design teams.
• Performance Tracking — Measure the impact of trade programs and events, providing insights and recommendations to optimize future execution.
• Compliance Awareness — Ensure all trade materials and activations comply with beverage industry regulations and brand guidelines.

Skills

Event planning

Trade marketing

Budget management

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Microsoft Office

CRM platforms

Marketing platforms

Job description

National Beverage Corp in Fort Lauderdale seeks a Trade Marketing & Events Specialist to drive brand growth through trade marketing initiatives and high‑impact events across the beverage category. You will partner with Sales, Marketing and Merchandising to strengthen brand visibility, manage event planning, budgets, and post‑event analysis, and ensure compliant brand execution with cross‑functional teams.

The role requires strong communication, vendor management, and willingness to travel to