Brand Activation Specialist

Planet 13 Las Vegas; Las Vegas (NV); On-site; USD 45,000 - 65,000; Full time

Job summary

Planet 13 Las Vegas is seeking a Brand Activation Specialist to support in-store presence of wholesale brands across Nevada. The role travels between partner dispensaries to execute in-store activations, maintain branded displays, educate staff, and support visibility and sell-through.

The position emphasizes hands-on event planning, product knowledge sessions, and timely reporting of activation results, with adherence to company policies and local regulations.

Responsibilities

• Schedule and run in-store pop-up events at partner dispensaries on a recurring calendar, including setup and breakdown.
• Engage with customers during activations to drive brand awareness and sell through.
• Track activation results including foot traffic, product moved, and staff feedback.
• Install, refresh, and maintain branded displays, cases, signage, and point of sale materials at partner dispensaries.
• Visit assigned accounts on a set rotation to check display condition, product placement, and shelf presence.
• Coordinate replacement or repair of damaged display assets.
• Document store conditions through photos and identify out-of-stock or low-stock products for reorder follow-up.
• Run product knowledge sessions for dispensary staff and answer store level product questions during visits.
• Distribute updated sell sheets, menus, and product literature as new products launch.
• Manage swag, giveaway, and display material inventory, including reorder timing and storage.
• Submit visit recaps, activation reports, mileage logs, and expense documentation weekly.
• Comply with all HR policies including confidentiality and non-disclosure.
• Assist with the implementation of company policies, standard operating procedures, and performance standards.
• Maintain a clean and organized work environment.
• Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.

Job description

As a top Las Vegas dispensary, Planet 13 strives to provide the best quality recreational cannabis, cannabis extracts, and infused products available at competitive prices and with compassion that can only come from those who are knowledgeable in the field.

Summary

The Brand Activation Specialist supports the in-store presence and awareness of MM Development Company wholesale brands at third-party dispensaries across Nevada. This field-based position travels between partner accounts to execute in-store activations, maintain branded displays and merchandising, educate dispensary staff on products, and support brand visibility and sell-through.

Essential Duties and Responsibilities

• Schedule and run in-store pop-up events at partner dispensaries on a recurring calendar, including setup and breakdown.
• Engage with customers during activations to drive brand awareness and sell through.
• Track activation results including foot traffic, product moved, and staff feedback.
• Install, refresh, and maintain branded displays, cases, signage, and point of sale materials at partner dispensaries.
• Visit assigned accounts on a set rotation to check display condition, product placement, and shelf presence.
• Coordinate replacement or repair of damaged display assets.
• Document store conditions through photos and identify out-of-stock or low-stock products for reorder follow-up.
• Run product knowledge sessions for dispensary staff and answer store level product questions during visits.
• Distribute updated sell sheets, menus, and product literature as new products launch.
• Manage swag, giveaway, and display material inventory, including reorder timing and storage.
• Submit visit recaps, activation reports, mileage logs, and expense documentation weekly.
• Comply with all HR policies including confidentiality and non-disclosure.
• Assist with the implementation of company policies, standard operating procedures, and performance standards.
• Maintain a clean and organized work environment.
• Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.

This job has no supervisory responsibilities.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Continuous Learning - Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills.
• Job Knowledge - Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
• Use of Technology - Demonstrates required skills; adapts to new technologies.
• Communications - Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods.