Brand Activation Specialist

Planet 13; Paradise (NV); On-site; USD 42,000 - 60,000; Full time

Job summary

Planet 13 in Las Vegas seeks a Brand Activation Specialist to support in-store activations for Nevada partner dispensaries. The role travels between accounts to set up displays, educate staff, and boost brand visibility and sell-through.

The position emphasizes regular events, merchandising upkeep, and collaboration with dispensaries to optimize product presentation and knowledge sharing. 21+ required; retail experience preferred.

Qualifications

• High school diploma or GED is required.
• 1–2 years of retail merchandising, field marketing, brand ambassador, hospitality, or dispensary sales experience, or equivalent combination of education and experience.
• Must be 21 years of age or older.

Responsibilities

• Schedule and run in-store pop-up events at partner dispensaries on a recurring calendar, including setup and breakdown.
• Engage with customers during activations to drive brand awareness and sell through.
• Track activation results including foot traffic, product moved, and staff feedback.
• Install, refresh, and maintain branded displays, cases, signage, and point of sale materials at partner dispensaries.
• Visit assigned accounts on a set rotation to check display condition, product placement, and shelf presence.
• Coordinate replacement or repair of damaged display assets.

Education

High school diploma or GED

Must be 21 years of age or older

Job description

As a top Las Vegas dispensary, Planet 13 strives to provide the best quality recreational cannabis, cannabis extracts, and infused products available at competitive prices and with compassion that can only come from those who are knowledgeable in the field.

Summary

The Brand Activation Specialist supports the in-store presence and awareness of MM Development Company wholesale brands at third-party dispensaries across Nevada. This field-based position travels between partner accounts to execute in-store activations, maintain branded displays and merchandising, educate dispensary staff on products, and support brand visibility and sell-through.

Essential Duties and Responsibilities

Include the following. Other duties may be assigned.

• Schedule and run in-store pop-up events at partner dispensaries on a recurring calendar, including setup and breakdown.
• Engage with customers during activations to drive brand awareness and sell through.
• Track activation results including foot traffic, product moved, and staff feedback.
• Install, refresh, and maintain branded displays, cases, signage, and point of sale materials at partner dispensaries.
• Visit assigned accounts on a set rotation to check display condition, product placement, and shelf presence.
• Coordinate replacement or repair of damaged display assets.
• Document store conditions through photos and identify out-of-stock or low-stock products for reorder follow-up.
• Run product knowledge sessions for dispensary staff and answer store level product questions during visits.
• Distribute updated sell sheets, menus, and product literature as new products launch.
• Manage swag, giveaway, and display material inventory, including reorder timing and storage.
• Submit visit recaps, activation reports, mileage logs, and expense documentation weekly.
• Comply with all HR policies including confidentiality and non-disclosure.
• Assist with the implementation of company policies, standard operating procedures, and performance standards.
• Maintain a clean and organized work environment.
• Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.

This job has no supervisory responsibilities.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Continuous Learning - Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills.
• Job Knowledge - Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
• Use of Technology - Demonstrates required skills; adapts to new technologies.
• Communications - Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods.
• Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
• Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
• Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality - Is consistently at work and on time; arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long/additional hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; undertakes self-development activities; asks for and offers help when needed.
• Innovation - Meets challenges with resourcefulness.
• Judgment - Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process.
• Planning/Organizing - Uses time efficiently.
• Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
• Quantity - Meets productivity standards; completes work in timely manner; strives to increase productivity.
• Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

High school diploma or general education degree (GED); one to two years of retail merchandising, field marketing, brand ambassador, hospitality, or dispensary sales experience; or equivalent combination of education and experience. Must be 21 years of age or older.

Language Skills

Ability to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals.

Mathematical Skills

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Computer Skills

To perform this job successfully, an individual should be proficient in basic computer skills, including email, spreadsheets, and photo documentation on a mobile device.

Certificates, Licenses, Registrations

Valid Nevada CCB agent registration card, or ability to obtain one prior to start date. Valid driver license, reliable personal vehicle, and current auto insurance.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee stands and walks for most of the shift, sets up and breaks down displays and activation equipment, and lifts up to 30 pounds. The job requires bending, kneeling, and reaching, driving between accounts, and talking with customers and store staff throughout the day.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee works in retail dispensaries and drives between accounts throughout Nevada. The employee is regularly exposed to outdoor weather conditions, including extreme heat. The noise level in the work environment is usually moderate.

I am aware that this job position may involve exposure to cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law.