Field Brand Activation Specialist (In-Store)

Planet 13 Las Vegas; Las Vegas (NV); On-site; USD 45,000 - 65,000; Full time

Job summary

Planet 13 Las Vegas is seeking a Brand Activation Specialist to support in-store presence of wholesale brands across Nevada. The role travels between partner dispensaries to execute in-store activations, maintain branded displays, educate staff, and support visibility and sell-through.

The position emphasizes hands-on event planning, product knowledge sessions, and timely reporting of activation results, with adherence to company policies and local regulations.

Responsibilities

• Schedule and run in-store pop-up events at partner dispensaries on a recurring calendar, including setup and breakdown.
• Engage with customers during activations to drive brand awareness and sell through.
• Track activation results including foot traffic, product moved, and staff feedback.
• Install, refresh, and maintain branded displays, cases, signage, and point of sale materials at partner dispensaries.
• Visit assigned accounts on a set rotation to check display condition, product placement, and shelf presence.
• Coordinate replacement or repair of damaged display assets.
• Document store conditions through photos and identify out-of-stock or low-stock products for reorder follow-up.
• Run product knowledge sessions for dispensary staff and answer store level product questions during visits.
• Distribute updated sell sheets, menus, and product literature as new products launch.
• Manage swag, giveaway, and display material inventory, including reorder timing and storage.
• Submit visit recaps, activation reports, mileage logs, and expense documentation weekly.
• Comply with all HR policies including confidentiality and non-disclosure.
• Assist with the implementation of company policies, standard operating procedures, and performance standards.
• Maintain a clean and organized work environment.
• Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.

Job description

Planet 13 Las Vegas is seeking a Brand Activation Specialist to support in-store presence of wholesale brands across Nevada. The role travels between partner dispensaries to execute in-store activations, maintain branded displays, educate staff, and support visibility and sell-through.

The position emphasizes hands-on event planning, product knowledge sessions, and timely reporting of activation results, with adherence to company policies and local regulations.