Brand Activation Field Marketer

SoTalent; Trenton (NJ); On-site; USD 50,000 - 65,000; Full time

Job summary

SoTalent is seeking a Field Marketing Associate to drive brand activation and shopper-focused programs across assigned retail locations in the New Jersey area.

The role combines hands-on field execution with campaign coordination, data collection, and performance reporting, while collaborating with sales, marketing, and client teams to strengthen shopper engagement and sales execution.

Qualifications

• Experience in field/retail marketing or shopper marketing.
• Knowledge of in-store execution and CPG environments.
• Strong organizational and project coordination skills.
• Excellent communication and collaboration across teams.

Responsibilities

• Execute field marketing and brand activation campaigns across locations and territories.
• Coordinate and implement in-store merchandising, displays, signage, and promotions.
• Ensure brand standards and merchandising requirements are followed in-store.
• Set up and maintain retail displays and promotional materials.
• Collect retail, merchandising, and campaign performance data from locations.
• Track field execution, identify gaps, and provide performance reports.
• Analyze results to identify improvement opportunities for campaigns.
• Collaborate with sales, marketing, merchandising, and client teams to support objectives.
• Deliver engaging shopper experiences that strengthen brand visibility and drive sales.
• Identify issues in in-store execution and work with stakeholders to resolve them.
• Maintain accurate field activity, retail compliance, and campaign reporting.

Skills

Field marketing

Retail marketing

Brand activation

Merchandising

Shopper marketing

Sales

Consumer marketing

Job description

SoTalent is seeking a Field Marketing Associate to drive brand activation and shopper-focused programs across assigned retail locations in the New Jersey area.

The role combines hands-on field execution with campaign coordination, data collection, and performance reporting, while collaborating with sales, marketing, and client teams to strengthen shopper engagement and sales execution.