Associate Brand Manager, Hair Care

Jerseydigs; Summit, Northern (NJ, KY); Hybrid; USD 106,000 - 156,000; Full time

Benefits offered by this job

Competitive Benefits Package

Learning & Development Opportunities

Volunteer Time & More

Job summary

Kenvue is seeking an Associate Brand Manager for Trade Marketing & Shopper Activation in Summit, NJ. The role partners with Brand Marketing, Customer Strategy, Sales, and eCommerce to drive omnichannel activation and growth.

You will manage annual activation calendars, coordinate product launches, and tailor retailer programs across channels while working closely with cross-functional teams to optimize ROI and customer impact.

Qualifications

• Bachelor’s degree in Marketing/Business or related field.
• 2+ years of brand management, trade marketing or analytics experience, preferably in CPG.
• Experience forecasting new products, gathering insights and building business cases.
• Collaboration with cross-functional partners in a team environment.
• Strong budget management and forecasting skills.
• Strong analytical skills and data-driven decision making.
• Willingness to travel up to 10%.

Responsibilities

• Serve as liaison between Brand Marketing, Customer Strategy, Sales, eCommerce, Field Teams, and agency partners to drive activation.
• Support and execute integrated trade, shopper, and omnichannel plans aligned to brand objectives.
• Own annual activation calendar, coordinating launches, retail programs, and campaigns across channels.
• Lead trade customization for products, store execution, digital assets, PDPs and retail content.
• Drive in-store merchandising, display planning, and activation programs to boost visibility and conversion.
• Manage consumer engagement programs including ratings, reviews, and sampling to boost awareness and trial.

Skills

Brand management

Trade marketing

Omnichannel activation

Analytics

Cross-functional collaboration

Budget management

Strategic thinking

Communication

Education

Bachelor's degree in Marketing/Business or related field

Tools

Nielsen/Circana

Numerator

MS Excel

PowerPoint

Job description

What we do

AtKenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands – including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head of OGX US & Innovation

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Associate Brand Manager, Trade Marketing & Shopper Activation is responsible for translating brand strategies into impactful customer and shopper-facing programs across retail and e-commerce channels. This role serves as a key liaison between Brand Marketing, Customer Strategy, Sales, Field Teams, eCommerce, and external agency partners to drive omnichannel activation excellence, accelerate growth, and strengthen customer partnerships.

Key Responsibilities

• Serve as the primary liaison between Brand Marketing, Customer Strategy, Sales, eCommerce, Field Teams, and agency partners to ensure alignment and flawless execution of commercial priorities.
• Support and execute integrated trade marketing, shopper marketing, and omnichannel activation plans that support brand objectives, customer strategies, and business growth goals.
• Own the annual activation calendar, coordinating product launches, retail programs, seasonal campaigns, retail media activations, and key commercial initiatives across channels.
• Lead customer-specific trade customization by adapting brand strategies, promotional plans, shopper programs, and merchandising solutions to meet retailer, channel, and shopper needs. This also including trade customization for products, store execution, digital assets for brand store, PDPs, search and retail media content .
• Drive in-store excellence through display planning and execution, merchandising initiatives, and retail activation programs that increase visibility, distribution, and shopper conversion.
• Manage consumer engagement programs, including ratings and reviews and product sampling initiatives, to drive awareness, trial, brand advocacy, and purchase conversion.
• Lead trade communications and equip Sales and Field Teams with activation updates, launch toolkits, selling materials, and execution resources to ensure consistent marketplace execution.
• Facilitate recurring cross-functional business reviews, launch readiness meetings, and performance discussions, while analyzing results and providing recommendations to optimize activation effectiveness, customer impact, and return on investment.

Required Qualifications

• Minimum of a bachelor’s degreerequired; preferably in Marketing/Business or a related field.

• At least 2yearof experience in brand management, trade marketingor operations business analytics, preferably within CPG.
• Experience working on new product forecasting, insights gathering, and business case development.
• Experience collaborating with cross‑functional partners in a team‑based environment.
• Strong budget management and forecasting skills.

• Strategy and data are the core of everything we do, so strong critical thinking and analytical skills arerequired.
• Experience with tools such as Nielsen/Circana and Numerator for data analysis. Well versed in MS Excel & PowerPoint
• Availability to travel up to 10%

Desired Qualifications

• Experience working with national retailers and omnichannel customers is preferred.
• Excellent written and oral communication skills, withanability to bring out the best in others.
• Strong attention to detail and organized thinking.

• Comfort learning new tools, processes, and ways of working.
• Curious, agile, beauty-first mindset & entrepreneurial, problem-solving skills with a willingness to ask questions and test ideas..
• Digital marketing experience is an asset.
• MBA preferred but not required.

What’s in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 – $156,000.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.