Brand Activation Representative

The Boston Beer Company; Charlotte (NC); On-site; USD 23,000 - 32,000; Full time

Job summary

The Boston Beer Company is seeking a Brand Activation Representative to increase availability and visibility of our brands at retail in the Charlotte, NC area. This full-time temporary position is listed as remote, but sales roles are field-based and require living within the territory to visit accounts.

The BAR will execute promotions, merchandise displays, educate staff, and build relationships with wholesalers and retailers while supporting the local sales team.

Qualifications

• 1+ years sales and/or food/beverage industry experience.
• 4 Year Bachelor's Degree or relevant experience
• Valid driver's license with insured vehicle and ability to drive to accounts
• Ability to lift and move cases of beer frequently
• Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently

Responsibilities

• Execute internal sales objectives & improve account conditions using BBC systems and selling process
• Learn and be proficient in beer industry knowledge, brewing, and BBC product styles
• Execute impactful promotions for accounts predominantly in the On Premise (bars/restaurants) as well as Off Premise (grocery & liquor stores), sampling events, and festivals
• Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands
• Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
• Farm existing business in top on & off premise accounts to grow depletions
• Build strong relationships with wholesalers and retailers

Skills

Sales experience

Food/Beverage industry experience

Driver's license

Lifting/moving beer cases

Education

Bachelor's degree or relevant experience

Job description

Job Description

We are currently hiring a full-time, temporary,

• Please note that this position is listed as “working remotely”, our sales positions are field based and require you to live within the territory listed to visit accounts, unless explicitly stated otherwise.

We are currently hiring a full-time, temporary, Brand Activation Representative in Western, NC. The ideal candidate must live in or around the Charlotte, NC area.

Our mission at The Boston Beer Company

We are bringing the highest-quality products to the U.S. beer drinker. To answer that mission, we are creating an inclusive culture that celebrates the differences in both our people and our brands. Our diversity makes us stronger, and when you bring your authentic self to work, we are a stronger, more innovative, and more sustainable company & community. As a fast-paced, growing company with a strong family of brands (Samuel Adams, Dogfish Head, Angry Orchard, Twisted Tea, Suncruiser and Truly Hard Seltzer), we seek constantly to challenge the status quo. We are always looking for hardworking, talented, and passionate people (that means you!) to join our team. We are The Boston Beer Company, and together we are heavy.

The role of the Brand Activation Representative (BAR) is to increase availability and visibility of specific Boston Beer brands at retail to generate depletion growth while supporting our local sales team to add value to our wholesaler and retailer partners.

What You’ll Brew

• Execute internal sales objectives & improve account conditions using BBC systems and selling process
• Learn and be proficient in beer industry knowledge, brewing, and BBC product styles
• Execute impactful promotions for accounts predominantly in the On Premise (bars/restaurants) as well as Off Premise (grocery & liquor stores), sampling events, and festivals
• Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands
• Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
• Farm existing business in top on & off premise accounts to grow depletions
• Build strong relationships with wholesalers and retailers

What Ingredients You'll Bring

Minimum Qualifications

• 1+ years sales and/or food/beverage industry experience
• 4 Year Bachelor's Degree or relevant experience
• Valid driver's license, registered and insured vehicle, and ability to drive to and from accounts continuously
• Ability to lift and move cases of beer frequently
• Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently

Level: 10

In accordance with pay transparency laws the pay rate for this role if hired is $20.00 per hour. For certain sales positions we offer mileage reimbursement. Ask your recruiter about eligibility.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [e-mail] for assistance.