Brand Activation Lead - Premium Coffee Events (Remote)

BVRG; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Bonus up to 10%

Medical insurance

401(k) with match

Vision & dental

Transportation allowance

Expense account

Telehealth

Paid time off

Remote-friendly environment

Career growth

Brand experiences

Job summary

Nespresso NYC is seeking a Brand Activation Manager to lead premium activations, tastings, and experiential events across New York City and select U.S. markets.

You will drive on-site execution, coordinate logistics, and partner with venues, vendors, and internal teams to uphold the Nespresso standard of excellence. The ideal candidate brings 4+ years in experiential marketing or related fields, strong organizational skills, and a passion for premium coffee brands.

Qualifications

• 4+ years of experience in experiential marketing, brand activation, event production, hospitality, beverage, foodservice, or a related field.
• Passion for coffee, hospitality, luxury, or premium consumer brands.
• Experience planning and executing events, activations, pop-ups, tastings, or customer-facing brand experiences.
• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously.
• Excellent communication, presentation, and relationship-building skills.

Responsibilities

• Plan and execute premium brand activations, pop-ups, product demonstrations, tastings, and experiential events.
• Represent Nespresso at industry events, conferences, culinary experiences, and customer-facing programs.
• Serve as the on-site brand lead, ensuring a polished, engaging, and premium brand presence.
• Manage activation logistics: staffing, inventory, equipment, shipping, setup, breakdown, and on-site execution.
• Coordinate tastings, educational experiences, product showcases, and interactive moments to drive engagement.
• Oversee activation timelines, run-of-show documents, checklists, and on-site responsibilities.
• Troubleshoot issues in real time to ensure smooth execution.

Skills

Experiential marketing

Brand activation

Event production

Hospitality

Beverage

Foodservice

Travel readiness

Job description

Nespresso NYC is seeking a Brand Activation Manager to lead premium activations, tastings, and experiential events across New York City and select U.S. markets.

You will drive on-site execution, coordinate logistics, and partner with venues, vendors, and internal teams to uphold the Nespresso standard of excellence. The ideal candidate brings 4+ years in experiential marketing or related fields, strong organizational skills, and a passion for premium coffee brands.