Associate Brand Manager

Scotch Whisky; New York (NY); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive base salary

Bonus opportunity

Full medical, dental, vision and life

401k with employer matching

Flexible hours

PTO / holidays

Product allowance

Professional and personal development

Job summary

Whyte and Mackay in New York is seeking an Associate Brand Manager to support brand, trade marketing and activation across the Americas. You will work with Global Brand, Digital & Communications teams to translate strategy into market programs.

The role partners with Advocacy, distributors, and agencies to drive in-store initiatives, ensuring brand consistency and strong execution. A bachelor’s degree and 3–5 years in marketing are required.

Qualifications

• 3–5 years of marketing or agency experience, with a bachelor’s degree required.
• Experience in advertising and digital media, with a strong understanding of marketing execution and tactics.
• Experience working in a small, growing business, demonstrating agility, adaptability, and the ability to manage multiple priorities.
• Commercial awareness, including effective budget management and resource allocation.
• Strong collaboration and relationship-building skills, with the ability to work proactively and independently.
• Proven experience coordinating multiple agencies, managing deliverables, and working toward clear objectives and KPIs.
• Innovative, creative, and positive thinker who balances creativity with practical, results-driven solutions.

Responsibilities

• Support the development and execution of integrated brand and trade marketing plans across the U.S. and Canada.
• Contribute to market insights, budget tracking, brand guidelines, and marketing resources to ensure alignment with Global brand strategy and consistent execution across teams.
• Support consumer, trade, PR programs by coordinating with Brand Managers, agency partners, and Global teams.
• Manage timelines, budgets, creative assets, approvals, and campaign reporting, ensuring alignment with brand objectives.
• Lead end-to-end project management of brand and marketing initiatives, coordinating agency partners, internal stakeholders, timelines, budgets, and deliverables.

Skills

Marketing experience

Agency experience

Budget management

Cross-functional collaboration

Digital advertising

Education

Bachelor's degree

Job description

Job Title: Associate Brand Manager

Function: Commercial Marketing

Location: New York City (hybrid role, 2 days in office)

Contract: Full Time / Permanent

Salary range: $75,000-95,000 USD

Date vacancy will close: Oct 23rd 2026. Where we receive high numbers of applications we may close vacancies early.

Who we are: Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 750 colleagues, reaching across 17 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?

What the opportunity looks like:

The ABM will play a key role in supporting the development and execution of brand, trade marketing, and activation initiatives across the WMA portfolio. This role will work closely with Global Brand, Digital & Communications teams to translate global strategy into effective, market‑relevant programs for the Americas.

The ABM will also partner cross‑functionally with Advocacy (SMS/MDS), Gallo, distributor teams, and external agencies to support in‑store merchandising, point‑of‑sale materials, retail programs, and account‑specific initiatives. This role will help ensure brand consistency, operational excellence, and strong execution at the trade level, while providing critical Americas insights to inform broader brand strategy and drive sustainable growth.

Support the Development & Execution of Americas Brand and Trade Plans

• Support the development and execution of integrated brand and trade marketing plans across the U.S. and Canada,
• Contribute to market insights, budget tracking, brand guidelines, and marketing resources to ensure alignment with Global brand strategy and consistent execution across teams.

Support Consumer, Trade & PR Programs

• Support the execution of consumer, trade, PR, media, and influencer programs by coordinating with Brand Managers, agency partners, and Global teams.
• Manage timelines, budgets, creative assets, approvals, and campaign reporting, ensuring alignment with brand objectives.

Assist with Consumer-Centric Activations: Events, Advocacy Team, and Partnerships

• Support the development and execution of brand activations, events, and national partnerships.
• Providing brand guidelines and marketing resources to Advocacy teams while coordinating activation updates, performance summaries, and key learnings across stakeholders.

Lead Project Management, Agency Coordination & Brand Stewardship

• Lead end-to-end project management of brand and marketing initiatives, coordinating agency partners, internal stakeholders, timelines, budgets, and deliverables.
• Ensure projects remain on track, risks are addressed proactively, and all outputs meet brand guidelines and quality standards.

Skills and experience that will help you be a success:

• 3–5 years of marketing or agency experience, with a bachelor’s degree required.
• Experience in advertising and digital media, with a strong understanding of marketing execution and tactics.
• Experience working in a small, growing business, demonstrating agility, adaptability, and the ability to manage multiple priorities.
• Commercial awareness, including effective budget management and resource allocation.
• Strong collaboration and relationship-building skills, with the ability to work proactively and independently.
• Proven experience coordinating multiple agencies, managing deliverables, and working toward clear objectives and KPIs.
• Innovative, creative, and positive thinker who balances creativity with practical, results-driven solutions.

We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!

Why join us:

• Competitive base salary
• Bonus opportunity
• Full medical, Dental, vision and life insurance
• 401k plan with employer matching
• Flexible hours
• Competitive PTO / sick day package
• 11 public holidays
• product allowance payment
• Professional and personal development opportunities

Come and join the Whyte and Mackay community.

Whyte & Mackay committed to being a welcoming, inclusive Company. We believe in the respect, dignity and human rights of all people. We do business with respect for people’s fundamental dignity and their human rights. This is anchored in our values, our policies and the commitments we have made to international standards. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity or expression, veteran status, disability or any other protected class.

Our team read each and every application, therefore you'll hear back from us in due course. Should you require any adjustments to our recruitment process to help you be at your best then please contact us [e-mail] we’ll do what we can to support.

Candidate guidance on the use of AI in the application and screening process can be found on our career site.