Branch Sales Leader - Birmingham Market

Lifeway Mobility Recruiting Team; Birmingham (AL); On-site; USD 130,000 - 180,000; Full time

Job summary

Lifeway Mobility is seeking a Branch Sales Leader to launch, manage, and grow a local market, delivering accessibility solutions to individuals with limited mobility.

In year one, lead a small team to achieve appointments, conversations, and total sales revenue while ensuring 5-star customer experiences. The role involves consultative in-home sales, timely installation, and responsive service for maintenance and repairs.

Qualifications

• Residential DME or Home Medical Equipment industry experience (B2C).
• Proven experience as a successful sales producer and manager.
• Strong interpersonal and leadership skills.
• Excellent spoken and written communication and project management skills.
• Financial acumen including budget understanding.

Responsibilities

• First year: achieve appointment and revenue goals, ensure 5-star customer reviews, and oversee a team of 1–2 Mobility Technicians.
• Lead in-home consultative sales appointments, prepare estimates and contracts with clear scope of work.
• With Shared Services support, develop relationships with community and referral sources, and host events to promote in-home mobility products.
• Operations: ensure quality standards of product, installation, and customer satisfaction; manage local vendor relationships.
• Leadership: hire, train, and develop team to meet goals and uphold policies; manage revenue targets and costs.

Skills

Sales leadership

Team development

Interpersonal skills

Communication

Tools

MS Office

Job description

Join our Team and Make a Difference! At Lifeway Mobility, we believe that everyone deserves to live comfortably, independently, and safely in their own homes. As a leading nationwide provider of accessibility solutions, we are dedicated to enabling individuals with accessibility needs to remain in the place they love. We are more than just a company - we are a community driven by our Core Values of Putting People First, Being Accountable, and Doing Well While Doing Good. These principles guide everything we do, from the products we offer to the way we interact with our customers and each other. Joining our team means becoming part of a highly engaged workforce where you will have access to training opportunities, growth potential, and a comprehensive benefits plan. Whether you're starting your career or looking to take the next step, Lifeway Mobility offers a supportive environment where you can thrive and make a difference.

Branch Sales Leaders are instrumental in launching, managing, and growing a local market; providing accessibility solutions to individuals with limited mobility. In year one, Sr SCs will be responsible for sales and for supervision of a team of one to two Mobility Technicians. This includes leading the team to earn 5-star customer experience reviews, through consultative in-home sales appointments, timely installation of new equipment, and responsive service for maintenance and repairs.

This position has the potential to progress into a General Manager or continue as a Sales Consultant, after the branch achieves $85K/month for 3 consecutive months. The track this role takes will depend on the overall success of the branch, and on the preference of the Sales Consultant. If the role progresses to a GM track, overall operational responsibilities will shift to the Senior Sales Consultant.

First year responsibilities:

Sales & Marketing Responsibilities:

• Achieve sales goals for number of appointments, conversation rate and total sales revenue.
• Timely completion of estimates and contracts with a clear product solution and scope of work.
• With Shared Services support, lead your team in relationship development with community and patient referral sources, holding in-services, and hosting events to promote in-home mobility products.

Operations Responsibilities:

• In the Senior Sales Consultant's first year, they will receive extra support operational support from the Shared Services team and their division; especially as it relates to lead gen, recruitment, order close out, inventory management.
• Review each sale and project to confirm quality standards of product, installation and customer satisfaction.
• Local vendor management - find and develop relationships with local and regional subcontractors/vendors as needed.
• Point of Escalation - respond to and resolve escalated situations with customers, systems, and processes.
• Ensure timely response and completion of all service calls.

Leadership Responsibilities:

• Hire, train and develop team to achieve goals and exceed customer and referral partner expectations.
• Achieve revenue targets and manage costs to a budget on a monthly, quarterly, and yearly basis, ensuring net profit goals are met.
• Scale and grow the local market.
• Communicate, educate and ensure team compliance with laws, regulatory agencies, and company policies.

KPIS:

• Generate $850K annual revenue year one and lead your team to generate $1.9M in year 2.
• New Sales in accordance with LFE start up model
• E2S conversion: >40%
• ASP: >$6,000
• Non digital lead gen: personally create 5% of the total leads
• Customer reviews: >10% of all completed transactions should generate a review

Required Industry Experience, Skills, and Travel:

• Residential Durable Medical Equipment (DME) or Home Medical Equipment (HME) industry experience required (B2C).
• Proven experience as a successful Sales producer and manager.
• Strong interpersonal skills and the ability to lead and develop a team.
• Excellent spoken and written communication skills, presentation skills, and project management skills.
• Excellent decision-making skills.
• Financial acumen including understanding of a budget strongly preferred.
• Knowledgeable in Microsoft Word, Excel, Outlook, PowerPoint, and Teams.
• Travel up to 10% as needed.