Box Office Sales Manager

Musical America; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

Musical America in Atlanta seeks a Box Office Sales Manager to oversee sales operations, ticketing, retail, and Patron Services, driving revenue and patron experience.

You will collaborate with marketing, lead Tessitura workflows, manage subscriptions, group sales, and promotions, and supervise staff to ensure top-tier service.

Qualifications

• Experience in performing arts sales and box office operations.
• Proficiency with Tessitura CRM and reporting.
• Strong leadership and staff training abilities.

Responsibilities

• Lead day-to-day box office management for subscriptions, tickets, groups, and comps.
• Supervise and train staff in customer service and Tessitura procedures.
• Maintain performances, packages, and promotions in Tessitura; troubleshoot issues.
• Coordinate house scaling, ticket inventory, and access codes with marketing/production.
• Ensure patron communications and pre-show logistics align with Front of House.
• Oversee Patron Services.
• Retail sales management via Shop Opera: merchandising, inventory, POS, and online store.
• Support streaming subscription sales for Atlanta Opera Film Studio.
• Oversee sales related to new building (Molly Blank Center) food/beverage, parking.
• Develop strategies to meet ticketing/retail goals; analyze trends.
• Provide service to individual/group buyers, donors, corporate clients.
• Ensure timely reports and credit card batching.
• Collaborate with marketing to implement promotions; coordinate campaigns in Tessitura.
• Share data insights for segmentation, pricing, and planning.
• Promotion tracking and ticketing configurations support.
• Generate reports on sales performance and audience trends; contribute to strategic goals.
• Maintain records of transactions, memberships, and sales interactions.
• Stay informed on best practices in arts ticketing and CRM management.

Skills

Leadership

Sales

Customer service

Data analysis

Tessitura

Tools

Shop Opera

Tessitura

Job description

The Box Office Sales Manager oversees sales operations, ticketing and retail transactions, customer service, venue relations, and benefit fulfillment. This role plays a key part in driving earned revenue and enhancing the patron experience. The Manager will collaborate closely with the marketing team to support campaign implementation, coordinate promotions, and ensure seamless integration of sales and marketing initiatives. The ideal candidate is a skilled Tessitura user with strong leadership, sales, customer service, and data analysis experience in a performing arts environment. This role will step into ongoing box office and merch operations with expanded retail responsibilities as we move into our new facility.

Box Office & Ticketing Operations

• Lead the day-to-day management of the box office, ensuring accurate and timely processing of subscriptions, single tickets, group sales, and complimentary admissions.
• Supervise and train sales and box-office staff in customer service, sales, and Tessitura procedures.
• Work with Revenue Operations and consultants to maintain and build performances, packages, and promotions in Tessitura; troubleshoot technical issues as needed.
• Coordinate house scaling, ticket inventory, and access codes in collaboration with marketing and production teams.
• Ensure patron communications and pre-show logistics align with Front of House operations.
• Manage and oversee all aspects of Patron Services.

Sales Management

• Manage retail sales through Shop Opera, including merchandise planning and ordering, inventory oversight, point-of-sale operations, and online store maintenance and fulfillment.
• Assist with management of the Atlanta Opera Film Studio streaming subscription sales.
• As we bring the Molly Blank Center for Opera and the Arts online, manage food and beverage, parking, and other sales related to the new building.
• Oversee additional sales products and patron services benefits as developed and assigned.
• Develop strategies to meet or exceed ticketing and retail sales goals; track and analyze trends to identify new opportunities.
• Provide excellent service to individual and group buyers, donors, and corporate clients.
• Ensure timely and accurate reports and credit card batching.

Marketing & Promotions Collaboration

• Partner with the marketing team to implement promotions, special offers, and audience development initiatives across ticketing and retail platforms.
• Execute coordinated sales campaigns, ensuring timely deployment of offers in Tessitura and clear communication to patrons.
• Share data insights and customer behavior trends to inform segmentation, pricing, and campaign planning.
• Support marketing campaigns with accurate ticketing configurations and promotion tracking.

Administrative & Strategic

• Generate regular reports on sales performance, audience trends, and inventory for leadership and board review.
• Participate in organizational goal setting and contribute to cross-departmental strategies for audience growth.
• Maintain high standards of record-keeping for all transactions, memberships, and sales interactions.
• Stay informed on best practices in arts ticketing, CRM management, and promotional strategies.