Boutique Marketing Manager — Part-Time

Chérie Lane; Richardson (TX); On-site; USD 34,000 - 55,000; Part time

Job summary

Chérie Lane, a fast-growing women’s boutique, seeks a Part-Time Marketing Manager to bring the brand to life across social media, email, text marketing, graphics, events, photoshoots, Reels, website, app, and community events. The ideal candidate moves quickly, loves fashion, and translates ideas into high-converting marketing content.

This role requires understanding retail urgency, new arrivals, live selling, product launches, and customer psychology to drive traffic, engagement, and sales.

Qualifications

• Experience in social media marketing, content creation, or digital marketing.
• Strong writing skills for captions, emails, texts, and promotional copy.
• Experience creating graphics in Canva or similar platforms.
• Knowledge of Instagram, TikTok, Facebook, Reels, and current trends.
• Experience developing ambassador or influencer programs is a plus.

Responsibilities

• Plan and execute marketing campaigns for new arrivals, live sales, events, promotions, holidays, and special collections.
• Create cohesive branding across social, email, SMS, website, app, and in-store materials.
• Develop Reels and short-form videos designed to convert viewers into customers.
• Create and schedule emails and texts, segment audiences, and track performance.
• Plan photoshoots, content for live selling, and community events.
• Collaborate with Owner, Store Manager, Live Sellers, and team to align marketing with business needs.

Skills

Social media marketing

Content creation

Graphic design

Brand storytelling

Video content (Reels/TikTok)

Tools

Canva

Shopify

Klaviyo

Job description

Chérie Lane, a fast-growing women’s boutique, seeks a Part-Time Marketing Manager to bring the brand to life across social media, email, text marketing, graphics, events, photoshoots, Reels, website, app, and community events. The ideal candidate moves quickly, loves fashion, and translates ideas into high-converting marketing content.

This role requires understanding retail urgency, new arrivals, live selling, product launches, and customer psychology to drive traffic, engagement, and sales.