Marketing Manager (Growth, Brand & Creative)

Chérie Amour Inc.; Pullman (WA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Bonuses

Health benefits

Paid time off

Training & development

Ownership of marketing

Job summary

Cherie Amour is seeking a Marketing Manager in Pullman, WA to lead brand growth, campaign execution, and overall marketing performance. This role owns campaigns across email/SMS, paid media, web, and content, ensuring visuals are on-brand, conversion-focused, and measurement-driven.

You will plan and optimize multi-channel campaigns, manage budgets, write compelling copy, and collaborate with design to create cohesive assets. A strategic, hands-on marketer thrives here.

Qualifications

• 3+ years of marketing, growth, or campaign management experience.
• Experience managing paid advertising campaigns (Meta/Google or similar).
• Strong copywriting across email, web, and ad creative.
• Ability to create or direct high-quality, visually cohesive marketing assets.
• Experience with email/SMS platforms (Klaviyo preferred).
• Experience with website management, landing pages, or conversion optimization (WordPress preferred).
• Strong analytical skills and ability to translate data into action.
• Proficiency in design tools Canva, Adobe Creative Suite, or similar.
• Strong organizational and project management skills.

Responsibilities

• Own marketing campaigns across email/SMS, paid ads, web, and content.
• Plan, execute, and optimize multi-channel campaigns.
• Write compelling, on-brand copy for emails, ads, and landing pages.
• Develop and oversee cohesive marketing assets and design.
• Manage promotion calendars aligned with revenue goals.

Skills

Marketing management

Paid advertising

Copywriting

Digital design

Analytics

Klaviyo

WordPress

Canva

Adobe Creative Suite

Project management

Tools

Klaviyo

WordPress

Canva

Adobe Creative Suite

Job description

Campaign Strategy | Paid Ads | Email/SMS | Web & Creative Direction

Location: Pullman, WA Position: Full-time

Cherie Amour is seeking a results-driven Marketing Manager to lead brand growth, campaign execution, and overall marketing performance.

This is not a coordinator or social media-only role. You will own marketing outcomes-building and executing campaigns across paid ads, email/SMS, web, and content, while ensuring everything is visually elevated, on-brand, and conversion-focused.

We are looking for someone who can think strategically, execute creatively, and drive measurable results.

What You'll Own

Campaign Strategy & Execution

• Plan, execute, and optimize multi-channel campaigns across email, SMS, paid ads, social, and web.
• Build and manage structured promotional calendars aligned with revenue goals and key business initiatives.
• Own campaigns end-to-end: concept, execution, performance tracking, and optimization.

Paid Media & Growth

• Manage and optimize paid advertising campaigns (Meta, Google, or similar platforms).
• Allocate budgets, test creative and audiences, and improve performance over time.
• Drive measurable growth in leads, bookings, and revenue.

Creative Direction, Copy & Design

• Write clear, compelling, on-brand copy for email campaigns, ads, landing pages, and web content.
• Create or oversee visually cohesive marketing assets with a strong attention to design and detail.
• Ensure all marketing outputs-emails, landing pages, ads, and digital content-are polished, elevated, and aligned with brand standards.
• Execute within tools like Canva or Adobe when needed to bring campaigns to life.

Email, SMS & Lifecycle Marketing

• Own email and SMS strategy, including segmentation, automation, and campaign planning.
• Build and optimize flows, promotions, and retention efforts.
• Continuously improve engagement, conversion, and client lifetime value.

Website & Conversion Optimization

• Manage and improve website performance, user experience, and conversion rates.
• Develop landing pages and funnels that drive bookings and sales.
• Identify friction points and implement improvements based on data.

Analytics & Competitive Analysis

• Track and analyze performance across all marketing channels.
• Use data to make informed decisions and continuously improve results.
• Conduct competitive analysis to identify opportunities and strengthen positioning.

This Role Is a Strong Fit If You

• Have experience owning marketing performance, not just executing tasks.
• Are confident managing campaigns, budgets, and measurable outcomes.
• Have a strong eye for design and can identify what feels elevated, cohesive, and on-brand.
• Are comfortable writing copy that is both engaging and conversion-focused.
• Understand how paid ads, email/SMS, web, and content work together.
• Are proactive, organized, and able to manage multiple campaigns simultaneously.
• Thrive in a fast-paced, results-driven environment.

Requirements

• 3+ years of experience in marketing, growth, or campaign management.
• Experience managing paid advertising campaigns (Meta, Google, or similar).
• Strong copywriting skills across email, web, and ad creative.
• Demonstrated ability to create or direct high-quality, visually cohesive marketing assets.
• Experience with email/SMS platforms (Klaviyo preferred).
• Experience with website management, landing pages, or conversion optimization (WordPress preferred).
• Strong analytical skills and ability to translate data into action.
• Proficiency in design tools (Canva, Adobe Creative Suite, or similar).
• Strong organizational and project management skills.

Preferred Experience

• Background in branding, creative direction, or content strategy.
• Experience in a direct-to-consumer, service-based, or luxury brand environment.
• Familiarity with CRM systems and marketing automation tools.

Compensation & Benefits

• Competitive salary (based on experience)
• Performance-based bonuses tied to marketing results
• Medical, dental, vision, life, LTD, and 401(k)
• Paid vacation and sick leave
• Ongoing training and development
• Opportunity to take ownership of marketing in a growing company

About Cherie Amour

Cherie Amour creates high-end, confidence-focused photography experiences. Our clients invest in more than images-they invest in an experience that helps them reconnect with confidence and a stronger sense of self.

Marketing plays a critical role in shaping that journey-from first impression to final conversion.