Bourbon Specialist

Augusta Distillery LLC; Augusta (KY); On-site; USD 16,531 - 24,796; Part time

Job summary

Augusta Distillery LLC in Augusta, KY is seeking a part-time Bourbon Specialist to lead engaging distillery tours and promote premium bourbon and merchandise. You will greet guests, deliver knowledgeable narration, manage shop operations, and help drive sales on weekends, while upholding safety standards and the distillery’s guest-centric experience. A passion for bourbon, strong communication, and teamwork are essential for creating memorable visitor experiences.

Qualifications

• Previous experience in customer service, hospitality, or retail sales.
• Excellent verbal communication and interpersonal skills.
• Ability to achieve sales targets while delivering high-quality guest experiences.
• Flexible schedule including weekends and evenings.

Responsibilities

• Conduct guided tours of the bourbon distillery.
• Deliver scripted messaging during tours.
• Engage with visitors and provide recommendations.
• Promote and sell bourbon, merchandise, and other products.
• Maintain cleanliness and organization of shop and tour areas.
• Communicate brand story and product knowledge to guests.
• Collaborate with marketing on bourbon-centric experiences.
• Meet and exceed sales targets and guest satisfaction.
• Stay informed about industry trends to improve tours and retail.
• Uphold safety and distillery compliance.

Skills

Customer service

Verbal communication

Interpersonal skills

Sales-oriented

Teamwork

Education

High school diploma or equivalent

Job description

Job Title: Bourbon Specialist

Job Category: (Hourly or Salary)

Department/Group: Buckner's Landing

Position Type: PT

Location: Augusta Distillery, 207 Seminary Avenue, Augusta, KY 41002

Schedule: Weekends

Supervise Others: No

Travel Required: No

Position Reports to: Guest Experience Manager

Job Description

Who we are:

Augusta Distillery is a Kentucky bourbon producer focused exclusively on ultra-premium, single-barrel, cask-strength, unfiltered whiskey - never blended and never chill filtered. Based on the Ohio River in Augusta, KY, we are a fast-growing distillery known for age-forward bourbon, authentic visitor experiences, and a strong commitment to our local community. Our spirits have earned national recognition for quality and craftsmanship.

Position Summary:

Join our team at Augusts Distillery as a dynamic Bourbon Specialist. In this role, you will be responsible for providing engaging and informative tours of our distillery while also promoting and selling our premium bourbon and merchandise in our retail shop. We are seeking a passionate individual who is well-spoken, customer-oriented, and eager to create memorable, bourbon-centric experiences for our guests.

Job Functions:

1. Conduct guided tours of the bourbon distillery, showcasing our production process, history, and craftsmanship to guests.
2. Develop and deliver scripted messaging during tours, ensuring consistency and quality of information provided to guests.
3. Engage with visitors in a friendly and professional manner, answering questions and providing recommendations.
4. Promote and sell bottles of bourbon, merchandise, and other products in our retail shop, utilizing up-selling techniques to enhance customer experience and increase sales.
5. Maintain cleanliness and organization of the retail shop and tour areas, including restocking shelves and inventory management.
6. Demonstrate a strong understanding of our bourbon products and brand story, effectively communicating their unique qualities to customers.
7. Collaborate with the marketing team to brainstorm and implement creative bourbon-centric experiences for guests, ranging from tastings to special events.
8. Meet and exceed sales targets and customer satisfaction goals, consistently delivering exceptional service to enhance the overall guest experience.
9. Stay informed about industry trends, competitor offerings, and customer preferences to continuously improve our tours and retail offerings.
10. Uphold all safety and compliance standards, ensuring the well-being of guests and adherence to distillery regulations.

Position Requirements/Qualifications:

1. Previous experience in customer service, hospitality, or retail sales, preferably in a distillery, winery, or similar environment.
2. Excellent verbal communication skills, with the ability to articulate complex concepts in a clear and engaging manner.
3. Strong interpersonal skills, with a friendly and approachable demeanor that fosters positive interactions with guests.
4. Results-oriented mindset, with a proven track record of achieving sales targets and delivering exceptional customer service.
5. Ability to work independently and as part of a team, with a flexible schedule that may include weekends, holidays, and evenings.
6. Passion for bourbon and spirits, with a desire to share knowledge and create memorable experiences for guests.
7. Creative mindset, with the ability to think outside the box and develop innovative ideas for enhancing guest engagement.
8. Attention to detail and organizational skills, with the ability to multitask and prioritize responsibilities effectively.
9. Must be at least [age requirement] years old and able to lift and carry moderate loads.
10. High school diploma or equivalent; additional education or certifications in hospitality, tourism, or related fields is a plus.

This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties.