Bookstore - Offsite Sales Coordinator

West Michigan Hispanic Chamber of Commerce; Holland (MI); On-site; USD 21,000 - 30,000; Part time

Job summary

Hope College Bookstore is seeking an Offsite Sales Coordinator (0.49 FTE) to lead sales, merchandising, and the customer experience across multiple off-site locations and events. You will oversee staffing, training, and operations to ensure consistent brand presentation and guest satisfaction.

Responsibilities include developing location-specific strategies, coordinating student teams, and delivering engaging merchandising and promotional activities that drive revenue and brand recognition at

Qualifications

• Requires strong interpersonal abilities to collaborate with diverse teams and customers.
• Demonstrates excellent organizational and time management skills with multitasking capability.
• Ability to analyze customer needs and adapt sales strategies across locations.

Responsibilities

• Lead off-site sales operations at football/basketball venues, campus hotel gift shop, vending, and events.
• Develop and execute merchandising and sales strategies to grow revenue and strengthen the brand.
• Recruit and train student staff, create schedules, and provide ongoing coaching for off-site teams.

Skills

Interpersonal skills

Organizational skills

Time management

Multitasking

Customer insights

Tools

Microsoft Word

Excel

Google Suite

Job description

Position Title Bookstore - Offsite Sales Coordinator

Classification Title Hourly Part Time (.1-.74 FTE)

Position Summary:

The Offsite Sales Coordinator (0.49 FTE) is responsible for leading the sales, merchandising, and customer experience across the Hope College Bookstore’s off-site retail locations and events. This position oversees a variety of selling environments, including football and basketball venues, the campus hotel gift shop, vending operations, and author and Bookstore events. The Offsite Sales Coordinator develops and executes merchandising and sales strategies that support revenue growth, strengthen the Hope College brand, and create an engaging and consistent customer experience across each location. This includes determining product assortments, displays, inventory needs, pricing strategies, and opportunities to maximize sales based on each location, event, and customer audience. This position also coordinates and oversees the student team supporting off-site sales operations. Responsibilities include recruiting and training student staff, creating schedules, communicating expectations, assigning responsibilities, providing ongoing coaching and support, and ensuring students are prepared to deliver excellent customer service and represent the Hope College Bookstore well.

Essential Job Functions for the Offsite Sales Coordinator include, but are not limited to, the following:

Planning – Overall Strategy & Growth

• Collaborates with the Store Director, Assistant Director of Marketing, Buyer Team, and other campus partners to develop strategies that reach specific audiences and support overall sales and revenue growth.
• Develops and executes a strategic roadmap for off-site selling locations, events, and initiatives, identifying opportunities for optimization, enhancement, and growth.
• Evaluates the unique needs and opportunities of each off-site location and develops strategies to maximize sales, merchandising, and the customer experience.
• Partners with team members and student staff to ensure off-site operations align with the overall goals and brand standards of the Hope College Bookstore.

Driving – Events, Promotions & Sales

• Oversees sales operations for off-site locations and events, including football, basketball, campus hotel, vending, author and Bookstore events, and other special selling opportunities.
• Measures and reports key sales performance indicators and uses data to identify opportunities for increased revenue and improved performance.
• Ensures all off-site selling locations are appropriately stocked, merchandised, and staffed to provide an exceptional shopping experience for customers.
• Works closely with Student Supervisors to ensure appropriate staffing, scheduling, training, and communication for all off-site selling events and locations.
• Identifies customer needs and product opportunities and communicates feedback to the Buyer Team to help inform purchasing and product assortment decisions.
• Effectively manages and prioritizes multiple events, projects, and responsibilities while meeting established deadlines.

Executing – Supporting Sales & Customer Experience

• Develops and executes sales initiatives, promotions, and merchandising strategies designed to increase sales and engage customers.
• Creates and captures compelling images and content that tell a story, inspire customers, and build excitement around the Hope College Brand at every customer touchpoint.
• Provides hands‑on support at off‑site selling locations and events to ensure an exceptional customer experience and successful sales operation.
• Regularly evaluates off‑site locations to ensure appropriate inventory levels, merchandising, signage, and presentation.
• Monitors sell‑through and inventory performance and works with the Buyer Team to identify replenishment needs, product opportunities, and adjustments to product assortment.
• Represents the Hope College Bookstore and Hope College brand in a professional, enthusiastic, and customer‑focused manner at all events and selling locations.
• Reviews sales and location performance to identify opportunities for improvement and implements changes that positively impact sales, efficiency, and customer satisfaction.
• Ensures off‑site selling locations are properly maintained, organized, stocked, and ready for customers.
• Supports the development of student staff by providing training, coaching, encouragement, and ongoing support while modeling and promoting exceptional customer service.
• Works closely with Student Supervisors to establish clear expectations, provide feedback, and create a positive and productive student work environment.
• Promotes a culture of inclusion, and belonging for all staff, students, and customers.
• Evaluates and improves processes related to off‑site sales, inventory, merchandising, staffing, and purchasing.
• Identifies opportunities to improve efficiency, increase revenue, and enhance the overall customer experience across all off‑site operations.
• Performs additional duties and responsibilities as needed to support the business and as directed by their leader.

Qualifications

• High Level of interpersonal skills to work well with a diverse group of team members, customers, and suppliers.
• Driven organizational and time‑management skills with ability to multitask.
• Thrives in a fast paced environment and meets all deadlines required.
• Ability to connect with different customer demographics, and build sales strategies to meet diverse customer needs.
• Computer skills should include: Microsoft Word, Excel, and Google Suite products.

Physical Demands

This position requires remaining in a stationary position for frequent periods of time; uses office machinery such as a computers, printers, copy machines; Occasionally involves moving items over 10 pounds; frequently will move between different offices/workspaces/buildings; and requires effective communication abilities. In the case of temporary or permanent condition(s) that require(s) accommodation(s), reasonable accommodation(s) may be requested.

Pre‑employment Screenings

All offers of employment are contingent upon a background check. Some positions may have position specific requirements, such as education/licensure/certification verification, a physical, drug screening, credit checks and/or transportation record review.