Boat Sales Professional

Long Lake Marina; Bridgton (ME); On-site; USD 30,000 - 52,000; Full time

Benefits offered by this job

Paid time off

Paid holidays

Winter shutdown

Health benefits

401(k) match

Job summary

Long Lake Marina in Bridgton, ME is seeking a Boat Sales Specialist to help customers select boats matching their lifestyle and budget. You will greet clients, assess needs, and guide them through a consultative, low-pressure buying process to build lasting relationships.

Responsibilities include qualifying customers, documenting interactions in Salesforce, and collaborating with finance, rigging, and service teams. Some travel to shows is required; on-camera participation is a bonus.

Qualifications

• Strong customer service, communication, and phone skills.
• Excellent organization and ability to manage customer follow-up using provided technology.
• Self-motivated, goal-oriented approach and ability to work effectively as part of a team.
• Friendly, approachable demeanor, patience, and commitment to building lasting customer relationships.

Responsibilities

• Welcome customers, understand their needs, and explain boat features and options clearly.
• Guide customers through the sales process with patience, professionalism, and follow-through.
• Document interactions, track prospects, and maintain regular follow-up using the CRM (Salesforce).
• Develop product knowledge through research and on-the-job training to help customers make informed decisions.
• Collaborate with management, F&I, and rigging/service departments to support a smooth experience.
• Travel to industry trade training and trade shows; overnight travel is required.
• Participate in videos and commercials with the marketing team (on-camera a plus).

Skills

Customer service

Communication

Phone skills

Teamwork

Tools

Salesforce

Lightspeed

Dockmaster

IDS

Job description

Boat Sales Professional

Long Lake Marina | Sebago Lakes Region, Maine

Long Lake Marina is seeking a Boat Sales Specialist to help customers find the right boat for their lifestyle. Join an award-winning team that values its employees and creates a welcoming, low-pressure sales experience for both experienced boaters and those getting on the water for the first time.

About Long Lake Marina

Located in the heart of southern Maine’s Sebago Lakes Region, Long Lake Marina combines state-of-the-art storage and rigging facilities with dedicated service and rigging professionals. We provide exceptional customer support throughout the sales process and long after delivery.

About the Role

As a Boat Sales Specialist, you will often be a customer’s first point of contact. You will make a positive, lasting impression, learn how each customer plans to use their boat, and guide them toward an option that fits their boating location, family, interests, and budget. Our approach is friendly and consultative, with an emphasis on lasting customer relationships.

Key Responsibilities

• Welcome customers, understand their needs, and explain boat features and options clearly.
• Guide customers through the sales process with patience, professionalism, and consistent follow-through.
• Use the provided customer relationship management (CRM) system (Salesforce) to document interactions, track prospects, and maintain regular follow-up.
• Develop product knowledge through research and on-the-job training, and use that knowledge to help customers make informed decisions.
• Communicate and collaborate with management, finance and insurance (F&I), and the rigging and service departments to support a smooth customer experience.
• Travel to industry trade training and trade shows and assist with event setup as needed. We attend several shows a year, and overnight travel is required.
• Participate in videos and commercials with the marketing team. This includes being on camera, editing and filming are not required but would be a massive benefit.

Required Qualifications

• Strong customer service, communication, and phone skills.
• Excellent organization and the ability to manage customer follow-up using provided technology.
• A self-motivated, goal-oriented approach and the ability to work effectively as part of a team.
• A friendly, approachable demeanor, patience, and a commitment to building lasting customer relationships.
• Basic computer proficiency and a willingness to learn the dealership’s systems and products.

Preferred Experience

• Previous sales experience, ideally in the automotive or marine industry. Sales experience preferred, but not required.
• Experience with Salesforce, Microsoft, dealer management systems such as Lightspeed, Dockmaster, IDS, etc.

Training and Work Environment

On-the-job training will be provided by experienced sales specialists. You will join a team that values collaboration and strives to make boat shopping an enjoyable experience for customers and fellow team members.

Position Details

Work location: 255 Portland Rd. Bridgton, ME 04009

Employment type: Full Time/ Year Round

Schedule: Tuesday- Saturday 9AM-5PM, Monday's required in season.

Compensation: Minimum wage plus commission structure based on retail sales price of the unit.

Employee Benefits

Eligible employees receive paid time off, paid holidays, a paid winter shutdown, health benefits, and a 401(k) plan with an employer match, subject to company policy and plan eligibility requirements.